Apparel Merchandising
Fairchild Books (Verlag)
978-1-60901-539-8 (ISBN)
The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer’s private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.
Jeremy A. Rosenau is a Professor Emeritus and Program Director of the graduate program in Fashion Apparel Studies at Philadelphia University, USA, and Program Director of Master of Science in Fashion Apparel Studies. David L. Wilson is a former Assistant Professor and Director of Fashion and Apparel Programs at Philadelphia University, USA, where he established the Fashion Design program and won the National Sears-Roebuck Foundation Teaching Excellence and Campus Leadership Award.
Preface
Acknowledgments
Part 1: Merchandising: The Concept
1. Evolution of Merchandising in the Apparel Industry and Managing Private Label Apparel in the Retail Industry
2. Modern Merchandising
Part 2: Merchandising: The Planning
3. Market Knowledge
4. Planning and Control
Part 3: Merchandising: The Execution
5. Line Development: Principles and Technologies
6. Line Development: The Process
7. Pricing and Costing Strategies
8. Quality
9. Supply Chain Management
10. Sourcing Strategies
11. The Sourcing Process
Part 4: Merchandising: The Future
12. Future Direction
Glossary
Appendix
Credits for Figures
Index
Zusatzinfo | 138 bw and 12 color illus |
---|---|
Verlagsort | London |
Sprache | englisch |
Maße | 187 x 235 mm |
Gewicht | 857 g |
Themenwelt | Technik |
Wirtschaft | |
ISBN-10 | 1-60901-539-8 / 1609015398 |
ISBN-13 | 978-1-60901-539-8 / 9781609015398 |
Zustand | Neuware |
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