Necessary Revolution (eBook)

This is a timely and groundbreaking book from the bestselling author of 'The Fifth Discipline' series and 'Presence'. 'The Necessary Revolution' reveals how corporations and organizations are, in the face of looming environmental crises and pressure from social issues, finding solutions that ensure both long-term survival and real-time business success. 'The Necessary Revolution' is destined to become the essential handbook for everyone who understands the need to act and work together now to create a sustainable world for ourselves and the generations to come. A revolution is underway, and spreading fast. Organizations everywhere are boldly leading the change from the dead-end of 'business as usual' to new strategies and transformative practices that promote a flourishing, sustainable world. Pragmatic and powerful, today's most innovative leaders know that revolutionary - not incremental - changes in the way we live and work are necessary for their, and our, survival. Brimming with inspiring stories from around the globe, and organizations ranging from Alcoa to Oxfam, DuPont to GE, 'The Necessary Revolution' clearly shows that ordinary people at every level within every organization have the ability and innovative spirit to do extraordinary things. By working collaboratively across boundaries, they are amplifying their creativity to find unprecedented solutions in an intensely interdependent world. 'The Necessary Revolution' contains a wealth of strategies to help anyone, regardless of role or title, build the confidence and competence to respond effectively to the greatest challenge of our time. It is destined to become the essential handbook for everyone who understands the need to act and work together - now - to create a sustainable world for ourselves and the generations to follow.

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The Necessary Revolution is a book about the end of The Industrial Age Bubble the take, make, waste way of thinking that has dominated the developed world for the past 200 years. It is also a book about a new era emerging in which companies are beginning to recognise the larger systems in which they operate (environmental, social, and economic) and integrate these into their core strategies. Imagine a world in which the excess energy from one business would be used to heat another. A world in which environmentally sound products and processes would be more cost effective than wasteful ones. A world in which corporations like BP, Nike, Coca-Cola, and countless others are forming partnerships with environmental and social justice NGOs to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining that world is already emerging. We must act together now.