International Media Studies (eBook)

Divya C. McMillin is Associate Professor of International Communication and Cultural Studies at the University of Washington, Tacoma. She has written book chapters and published numerous articles in such journals as the Journal of Communication, International Journal of Cultural Studies, Continuum: Journal of Media and Cultural Studies, International Communication Bulletin, and Economic and Political Weekly, on issues of media globalization and identity.

Preface.

Acknowledgments.

1. Introduction.

From International Communication to Media Globalization.

Mapping the Book.

2. The Fixity of Nation in International Media
Studies.

The Modern Nation in All its Glory.

The Legacy of the Modern Nation in International Media
Studies.

Early Research in International Communication.

The Critical Turn in International Media Studies.

3. Connecting Structure and Culture in International Media
Studies.

The Culturalist and Structuralist Paradigms of Cultural
Studies.

Feminist Theory and Cultural Studies.

The Postcolonial Approach to International Media Studies.

4. Reviving the Pure Nation: Media as Postcolonial
Savior.

Defining the Third World.

Mass Media as Extensions of Colonial Administrative Power.

Mass Media as Nation Builders and Postcolonial Saviors.

The Telenovela for National Development.

Restoring the Female Nation.

Rescuing the Brown Woman.

Disciplining the Peasant and the Prostitute.

5. Competing Networks, Hybrid Identities.

Star TV and Transnational Media Networks.

Policing the Skies.

Hybridity and the Globalization of Television Formats.

6. Grounding Theory: Audiences and Subjective Agency.

International Audience Studies.

Contributions of Anthropology to International Media
Studies.

Postcolonial Interventions in Audience Research.

Differences between Western and Non-Western Viewing
Experiences.

Agency, Subjectivity, and Subjective Agency.

Audience Agency and Resistance.

Limited Agency and Subjectivity.

Theorizing Audience Agency and Limited Subjectivity.

7. Reconfiguring the Global in International Media
Studies.

Expanding International Media Studies to Non- "Hot
Spots".

Interrogating Notions of Fluidity of Audiences and Media.

Moving Away from the Nation as a Unit of Analysis.

Moving Away from the Centrality of Media Within Society.

Extending Analyses beyond a Critique of Cultural
Imperialism.

Historicizing International Media Studies.

Engaging in Comparative Research.

Relating Research to Activism.

8. The Politics of International Media Research.

Negotiating the Complexities of Fieldwork Within the
Academia.

Negotiating Power in the Field.

The Politics of Representing Ethnographic Research.

The Challenges to Activist Research.

Criticisms to Critical Research.

International Media and the Viability of the Nation-State.

Notes.

References.

Index

"In this important book, Divya McMillin extends media
industry analysis beyond Anglo-American paradigms. The result is a
reconfiguration of the field that is at once bold, brave, and
scholarly." -- John Hartley, Queensland University of
Technology, Australia

"Arguing for a postcolonial turn in media studies, McMillin
brilliantly demonstrates that new modes of analysis and new objects
of study can provide fresh and provocative approaches to the study
of globalization." -- Michael Curtain, University of
Wisconsin