Strategic Management in Construction (eBook)

This book reviews the general theory of strategy, relates it to the
particular circumstances of the construction industry, and shows
how it can be applied in practice. It brings together ideas from
economics, marketing, management, business and politics to develop
strategic management for both contractors' firms and the associated
professions.

Substantial changes have occurred in the industry since the book
was first published in 1991. This Second Edition reflects the major
developments that have followed the Latham and Egan reports, and
includes new chapters on international strategy and marketing,
showing how they can contribute to the strategic planning of
construction organizations.

The book will provide a valuable tool for the strategic
development of construction firms.

"Ten years separate the editions during which period a
significant number of British, (and other), construction firms
which had survived generations of proprietors merged, changed
beyond recognition or ceased trading. One can not but wonder if
publication of a work on strategic planning some twenty year
earlier might have saved some of them." Construction Manager

"The book presents the essential elements for managing at this
higher level and should be a must for any construction professional
who aspires to an executive position in industry as well as any
student for construction management, project management and
organizational management in construction. It comes highly
recommended" Engineering, Construction and Architectural
Management