The Handbook of Communication and Corporate Social Responsibility (eBook)

eBook Download: PDF
2011
John Wiley & Sons (Verlag)
978-1-118-07866-2 (ISBN)

Lese- und Medienproben

The Handbook of Communication and Corporate Social Responsibility -
Systemvoraussetzungen
38,99 inkl. MwSt
  • Download sofort lieferbar
  • Zahlungsarten anzeigen
This book represents the definitive research collection for
corporate social responsibility communication, offering
cross-disciplinary and international perspectives from the top
scholars in the field.



* Addresses a gap in the existing CSR literature

* Demonstrates the relevance of effective CSR communication for
the management of organizations

* The 28 contributions come from top scholars in public
relations, organizational communication, reputation management,
marketing and management

Øyvind Ihlen is Professor of Media and Communication at the University of Oslo. Jennifer Bartlett is Associate Professor of Advertising, Marketing and Public Relations at the Queensland University of Technology. Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill.

Notes on Contributors.

Acknowledgments.

PART 1: INTRODUCTION.

1. Corporate Social Responsibility and Communication (Øyvind Ihlen, Jennifer L. Bartlett, & Steve May).

2. The Paradoxes of Communicating Corporate Social Responsibility (Sandra Waddock & Bradley K. Googins).

PART 2: FIELD OVERVIEWS.

3. Management, Communication and Corporate Social Responsibility (Jennifer L. Bartlett & Bree Devin).

4. Public Relations and Corporate Social Responsibility (Jennifer L. Bartlett).

5. Organizational Communication and Corporate Social Responsibility (Steve May).

6. Marketing and Corporate Social Responsibility (Peggy Simcic Brønn).

7. Reputation Management and Corporate Social Responsibility (Mark Eisenegger & Mario Schranz).

8. Rhetoric and Corporate Social Responsibility (Øyvind Ihlen).

PART 3: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION IN ACTION.

Concepts and Aspects.

9. Ethics: CSR, Power and Strategic Communication (Jairo Lugo-Ocando, Jacquie L'Etang & Zeti Ahmad).

10. Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters (Michael J. Palenchar, Tatjana M. Hocke, & Robert L. Heath).

11. Trust and Credibility as Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability (Günter Bentele & Howard Nothhaft).

12. Corporate Social Responsibility Communication and Dialogue (Ursa Golob & Klement Podnar).

13. Transparency and Neo-liberal Logics of Corporate Economic and Social Responsibility (Majia H. Nadesan).

14. The Concept of Stakeholders and its Relevance for CSR Communication (Juliana Raupp).

15. Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors (Augustine Pang, Angela Mak & Joanne Lee).

Tools and Processes.

16. Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change (Robert L. Heath & Michael J. Palenchar).

17. Communicating Corporate Social Responsibility through Nonfinancial Reports (Cynthia Clark Williams & Elise Perrault Crawford).

18. Communicating Corporate Social Responsibility through the Internet and Social Media (Paul Capriotti).

19. Communicating Corporate Social Responsibility through Corporate Image Advertising (Alan A. Pomering).

20. New Partnerships for a New Generation of Corporate Social Responsibility (Melissa J. Bator & Cynthia Stohl).

21. Media Relations and Corporate Social Responsibility (Craig C. Carroll).

22. NGOs as Communicative Actors within Corporate Social Responsibility Efforts (Sarah E. Dempsey).

23. Communication and Corporate Social Responsibility: A Storytelling Perspective (Stefan Wehmeier & Friederike Schultz).

PART 4: COMMENTARIES AND CONCLUSIONS.

24. Interrogating the Communicative Dimensions of Corporate Social Responsibility (Lars Thøger Christensen & George Cheney).

25. A Provocation: Thinking the 'Social' into Corporate Social Responsibility (Judy Motion & Shirley Leitch).

26. Commentary: The View from Management (Güler Aras & David Crowther).

27. The View from Organizational Studies: A Discourse Based Understanding of CSR and Communication (David Grant & Daniel Nyberg).

28. Conclusions and Take Away Points by the Editors.

"If the publication of a handbook represents both the
crystallization of research into a movement or field as well as
serving as a platform for future studies, then this handsome and
thorough title certainly serves both purposes
well."-Communication Director magazine

"An impressive, accessible volume that includes writing by a
significant group of international scholars and practitioners, this
handbook will prove instructive to CSR practitioners and students
alike."

-Ethical Corporation magazine

"This volume advances CSR research in two ways: the editors
challenged the authors to confront its constituent paradoxes; and
the respondents offered compelling critiques of the chapters in
those terms."

- Charles Conrad, Texas A&M University

Erscheint lt. Verlag 24.8.2011
Reihe/Serie Handbooks in Communication and Media
Handbooks in Communication and Media
Handbooks in Communication and Media
Sprache englisch
Themenwelt Naturwissenschaften
Sozialwissenschaften Kommunikation / Medien Allgemeines / Lexika
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Politik / Verwaltung
Technik Elektrotechnik / Energietechnik
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte Öffentlichkeitsarbeit u. Werbung • Angewandte Kommunikation • Applied Communication • Communication & Media Studies • Kommunikation u. Medienforschung • Medienforschung • Öffentlichkeitsarbeit u. Werbung • Public Relations & Advertising • Reputation management, public relations, business ethics, media relations, CSR
ISBN-10 1-118-07866-7 / 1118078667
ISBN-13 978-1-118-07866-2 / 9781118078662
Haben Sie eine Frage zum Produkt?
PDFPDF (Ohne DRM)

Digital Rights Management: ohne DRM
Dieses eBook enthält kein DRM oder Kopier­schutz. Eine Weiter­gabe an Dritte ist jedoch rechtlich nicht zulässig, weil Sie beim Kauf nur die Rechte an der persön­lichen Nutzung erwerben.

Dateiformat: PDF (Portable Document Format)
Mit einem festen Seiten­layout eignet sich die PDF besonders für Fach­bücher mit Spalten, Tabellen und Abbild­ungen. Eine PDF kann auf fast allen Geräten ange­zeigt werden, ist aber für kleine Displays (Smart­phone, eReader) nur einge­schränkt geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür einen PDF-Viewer - z.B. den Adobe Reader oder Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür einen PDF-Viewer - z.B. die kostenlose Adobe Digital Editions-App.

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.

Mehr entdecken
aus dem Bereich
Eine Einführung in die Systemtheorie

von Margot Berghaus

eBook Download (2022)
UTB GmbH (Verlag)
24,99