American Still Life (eBook)
256 Seiten
Wiley (Verlag)
978-0-471-47416-6 (ISBN)
Cited in April 2002 in the Shuttle Sheet as "the world's greatest wine and spirits (and everything else with an alcoholic content) critic," F. PAUL PACULT is recognized the world over as the most accomplished and respected authority on beverage alcohol today. Pacult's writing credits include the New York Times Magazine, Sky, Wine Enthusiast, Playboy, Whisky Magazine, Decanter, Wine & Spirits magazine, Men's Journal, Food & Wine, Bon Appétit, Con-noisseur, Cheers, and Spirits & Cocktails Magazine. In 2001, Pacult was the recipient of the Award of Excellence from the Academy of Wine Communication.
Foreword vii
Preface ix
Acknowledgments xv
Part One: The Foundations
1 Jacob Beam and Surviving in a Harsh Land 3
2 David Beam and Pre-Civil War Kentucky 37
3 David M. Beam and the Debris of War 59
Part Two: The Dynasty
4 Jim Beam and the Making of a Bourbon Whiskey Brand 85
5 T. Jeremiah and Carl Beam: Jim Beam Bourbon Steps onto the World Stage 115
6 Booker Noe: Big Man, Small Batch 141
7 Other Beams: Behind Every Good Bourbon Whiskey 169
8 Finding a Crown for the Jewel 189
Appendix A Tasting Notes on Jim Beam Bourbons 209
Appendix B The Jim Beam Bourbon Timeline 221
Bibliography 229
Index 233
How does a sour mash corn whiskey brand go from being a Kentucky
family's "adjunct farming activity" to founding a corporation that
ships over five million cases worldwide each year? Pacult
(Kindred Spirits: The Spirit Journal Guide to the World's
Distilled Spirits and Fortified Wines) extensively researched
the story of the Beam family, which is just as much a 19th-and
20th-century American history. The young country's struggles with
slavery, Prohibition and war, its sociopolitical maturation and its
shift from the agricultural to an industrial economy all come into
play. A prolific spirits writer, Pacult has an expert's grasp on
the topic, which carries the book through its slow periods.
Upstanding citizens to a man, the Beams don't always make for
scintillating reading - no scoundrels, no scandals - and only Jim
Beam's grandson Booker Noe, the refreshingly blunt, six-foot-four,
360-pound former master distiller, emerges as a character with any
color. Trying to keep all the Beams straight might make readers
feel like they've just downed a few shots of the bourbon itself.
Most interesting is Pacult's examination of American popular
culture and its effect on the bourbon business: how bourbon became
déclassé in the 1970s, the venerable spirit losing out to
sexy newcomer vodka (and its inadvertent pitchman, James Bond), and
how scotch whiskey's rising popularity in the 1980s fueled the
production of bourbon's answer to the single-malt, the small-batch
bourbon. The book could use a few more colorful details, however,
such as the bit about temperance activist Carry Nation and her ax
attacks on taverns. (Aug.) (Publishers Weekly, June 16,
2003)
"...It's a fascinating glimpse of American political history..."
(Drinks International, December 2003)
Erscheint lt. Verlag | 16.4.2004 |
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Sprache | englisch |
Themenwelt | Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte |
Technik | |
Wirtschaft ► Allgemeines / Lexika | |
Wirtschaft ► Betriebswirtschaft / Management | |
Schlagworte | Business & Management • Wirtschaft • Wirtschaft u. Management |
ISBN-10 | 0-471-47416-9 / 0471474169 |
ISBN-13 | 978-0-471-47416-6 / 9780471474166 |
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