Communication Technology Update and Fundamentals -

Communication Technology Update and Fundamentals

Buch | Softcover
326 Seiten
2012 | 13th New edition
Focal Press (Verlag)
978-0-240-82456-7 (ISBN)
43,60 inkl. MwSt
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How do people in business keep up with the trends, and how do they differentiate good information from bad information? How do they consider the environmental and sustainability issues surrounding communication technology? This book answers these questions.
Communication technologies surround us in every part of our lives: via television, web, blogging, mass media, and much more. How do people in business keep up with the latest and greatest trends, and how do they differentiate good information from bad information? How do they get help analyzing information and coming to conclusions about trends that will impact their businesses and business decisions? How do they consider the environmental and sustainability issues surrounding communication technology? This book answers these essential questions. It's for professionals and students working in telecommunications, including electronic mass media, digital signage, computers, consumer electronics, games, satellites, and telepresence. The best of the best minds on these topics all come forward here, each in their own chapter, to report on, analyze, and make recommendations, for the new edition of this definitive guide to new technologies.


New to this edition:




New coverage of historical perspectives on communication technology bring the ideas and concepts to the forefront, providing a thoroughly grounded approach designed to appeal to professors looking for more the why's than the how's of communication technology
New chapters on digital cinema, mobile commerce, digital television, cinema technologies, e-books, home video, digital audio, and telepresence.
As always, every chapter is updated to reflect the latest trends on the topic
Brand new! Instructor's manual with testbank and sample syllabus (cw.routledge.com/textbooks/instructordownload/)
Companion website--brand new for this edition, including chapter-by-chapter additional coverage of technologies and further resources (commtechupdate.weebly.com)

Dr. August E. ("Augie") Grant is a technology futurist who specializes in research on new media technologies and consumer behavior. Jennifer H. Meadows is Associate Professor in the Media Arts Option of the Department of Communication Design at California State University, Chico. She earned her M.A.in Radio, Television and Motion Pictures at the University of North Carolina at Chapel Hill and a Ph.D. in Radio-Television-Film from the University of Texas at Austin.

Section I - Fundamentals
Chapter 1 The Communication Technology Ecosystem
Chapter 2 A History of Communication Technology
Chapter 3 Understanding Communication Technologies
Chapter 4 The Structure of the Communication Industries
Chapter 5 Communication Policy & Technology


Section II - Electronic Mass Media
Chapter 6 Digital Television & Video
Chapter 7 Multichannel Television Services
Chapter 8 IPTV: Video over the Internet
Chapter 9 Interactive Television
Chapter 10 Radio Broadcasting
Chapter 11 Digital Signage
Chapter 12 Cinema Technologies


Section III - Computers & Consumer Electronics
Chapter 13 Personal Computers
Chapter 14 Mobile Commerce
Chapter 15 E-books
Chapter 16 Video Games
Chapter 17 Home Video
Chapter 18 Digital Audio
Chapter 19 Digital Imaging & Photography

Section IV - Networking Technologies
Chapter 20 Telephony
Chapter 21 The Internet
Chapter 22 Social Networking
Chapter 23 Broadband and Home Network

Section V - Conclusions
Chapter 25 Conclusions...& the Future

Zusatzinfo 50 Line drawings, black and white
Verlagsort Oxford
Sprache englisch
Maße 219 x 276 mm
Gewicht 771 g
Themenwelt Technik Nachrichtentechnik
ISBN-10 0-240-82456-3 / 0240824563
ISBN-13 978-0-240-82456-7 / 9780240824567
Zustand Neuware
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