Proactive Law for Managers

George J. Siedel is Williamson Family Professor of Business Administration and Thurnau Professor of Business Law at the Ross School of Business, University of Michigan. He has been admitted to practice before the United States Supreme Court and in Michigan, Ohio, and Florida. Siedel worked as an attorney in a professional corporation and has served on several boards of directors and as Associate Dean for Executive Education at the Ross School of Business. He is the author of numerous books and articles, and his research interests relate to international business law, negotiation, and dispute resolution. Siedel's research awards include the Hoeber Award from the Academy of Legal Studies in Business. His research has been cited by appellate courts in the United States and abroad, including the High Court of Australia. Siedel has been elected a Life Fellow of the Michigan State Bar Foundation. As a Fulbright Scholar, Siedel held a Distinguished Chair in the Humanities and Social Sciences. Helena Haapio works as International Contract Counsel for Lexpert Ltd (www.lexpert.com) based in Helsinki, where she helps corporate clients become more successful in cross-border contractual ventures. After completing legal studies at the University of Turku and Cambridge University, Haapio served as in-house Legal Counsel for Wärtsilä Group in Finland, Norway, Sweden and the United States, and for three years as General Counsel for one of the Group's Divisions. She was nominated "Export Educator of the Year" by the Finnish Institute for International Trade. Haapio's current research focuses on proactive contracting as a means to bridge business and law. She is an author and editor, and her articles have appeared in several professional publications. She is actively involved in the development of the Nordic School of Proactive Law (www.proactivelaw.org) and of the ProActive ThinkTank (www.proactivethinktank.com) and acted as Expert in drawing up the European Economic and Social Committee (EESC) Opinion on the Proactive Law Approach. She acts as arbitrator in cross-border contract disputes.

Chapter 1 Seize Competitive Advantage: A Legal Plan for Managers; Chapter 2 Meet Your Customer Needs: Move from Product Liability to Product Innovation; Chapter 3 Create Competitive Advantage through Your Talent Pool: Secure Access to Key Talent while Avoiding Employment Pitfalls; Chapter 4 Use Regulation as a Source of Competitive Advantage: Transform Environmental Regulation into Value Creation; Chapter 5 Sustain Ongoing Success through Innovation, Intangible Assets, and Intellectual Property Rights: Leverage Collaboration to Create Value through Intellectual Property; Chapter 6 Use Contracts to Improve Business and Prevent Problems: Be Proactive in Contracting to Achieve Competitive Advantage; Chapter 7 Tools and Resources to Achieve Competitive Advantage: Benefit from Your Legal Resources and Management Tools While Creating an Ethical Culture;