The Media Industries and their Markets -

The Media Industries and their Markets

Quantitative Analyses

P. Badillo, J. Lesourd (Herausgeber)

Buch | Hardcover
231 Seiten
2010
Palgrave Macmillan (Verlag)
978-0-230-27770-0 (ISBN)
106,99 inkl. MwSt
This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Télécommunications, Le Nomadisme Numérique, Le Calcul Intensif, Ecologie des Médias.   JEAN-BAPTISTE LESOURD is a Professor at Université de la Méditerranée, France (School of Journalism and Communication of Marseille). He is collaborating with several universities worldwide: University of Geneva (School of Business) in Switzerland, and the University of Western Australia (School of Economics and Commerce). He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers.

Introduction to Quantitative Studies of Media Markets; P.Y Badillo & J.B.Lesourd Impediments to a Global Information Society; R.G.Picard Hybrid Business Models in Web 2.0 New Ventures; C.Garonne & F.Weygand Management of Hybrid Broadcasting Model: Seeking for Public and Commercial Interests; S.Z.Fiser The Dynamics of Media Business Models: Innovation, Versioning and Blended Media; P.Y.Badillo & D.Bourgeois The Dynamics of Media Concentration: the American Experience; E.M.Noam Measuring Media Concentration; P.Iosifidis Concentration in the Media Industry: Drivers and Quantitative Analysis. The Case of the French Press Industry; J.B.Lesourd & P.Y.Badillo The Effects of Competition in the Profitability of European Television Channels; J.P.Artero , C.Etayo , M.Herrero, M.Medina & A.Sanchez-Tabernero Preference for Flat-Rate Media Access Fees: A Behavioral Economics Interpretation; H.Mitomo & T.Otsuka Explaining Prices Paid for Television Ad Time: The Purchasing Profile Model; W.W.Fu, H.Li & S.Wildman Advertising Media Strategies in the Film Industry; C.Elliott & R.Simmons Demand for Movies in Europe and the Effects of Multiplex Diffusion: A Panel Approach; O.Dessy & M.Gambaro Quantitative Studies on Media Markets: Concluding Comments; O.Güvenen

Erscheint lt. Verlag 17.9.2010
Reihe/Serie Applied Econometrics Association Series
Zusatzinfo XV, 231 p.
Verlagsort Basingstoke
Sprache englisch
Maße 140 x 216 mm
Themenwelt Naturwissenschaften
Technik
Wirtschaft Allgemeines / Lexika
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre Makroökonomie
Wirtschaft Volkswirtschaftslehre Mikroökonomie
Wirtschaft Volkswirtschaftslehre Ökonometrie
ISBN-10 0-230-27770-5 / 0230277705
ISBN-13 978-0-230-27770-0 / 9780230277700
Zustand Neuware
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