An Integrated Approach to Communication Theory and Research

Don W. Stacks (Ph.D., University of Florida, 1978) is Professor of Communication and Director of the Public Relations Program at the School of Communication, University of Miami. He is the author of six books on communication topics, a member of the Arthur W. Page Society, and serves as a Trustee or Board member for the Institute for Public Relations, Association for Education in Journalism & Mass Communication, and International Public Relations Association. He has received numerous awards and was recently voted as a Research Fellow by the Eastern Communication Association, as well as the Jackson, Jackson & Wagner Behavioral Science Prize winner and named as a winner of the Provost’s Award for Scholarly Activity. Michael B. Salwen (Ph.D., Michigan State University, 1985) was Professor of Communication at the University of Miami, Coral Gables, FL. His research focused on the social effects of mass communication and international communication. He’s worked as a reporter for several local newspapers in New Jersey and Pennsylvania. He developed a keen interest in the third-person effect and sought to identify and predict the underlying factors of this perceptual process with different mass media issues. He was a prolific scholar, authoring and editing several books, and was an associate editor for Journalism and Mass Communication Quarterly.

Part I: Studying "Theory" — Doing "Research 1


1 Integrating Theory and Research: Starting With Questions


Don W. Stacks & Michael B. Salwen


2 Thinking About Theory


Steven H. Chaffee


3 Thinking Quantitatively


Michael J. Beatty


4 Thinking Qualitatively: Hermeneutics in Science


James A. Anderson


Part II: Mass Communication Approaches and Concerns


5 Mass Communication Theory and Research: Concepts and Models


Bradley S. Greenberg & Michael B. Salwen


6 Media Gatekeeping


Pamela J. Shoemaker & Tim P. Vos


7 The Agenda-Setting Role of the News Media


Sebastián Valenzuela & Maxwell McCombs


8 Cultivation Analysis: Research and Practice


Nancy Signorielli & Michael Morgan


9 Theories and Methods in Knowledge Gap Research


Cecilie Gaziano & Emanuel Gaziano


10 Uses and Gratifications


Zizi Papacharissi


11 Spiral of Silence: Communication and Public Opinion as Social Control


Charles T. Salmon & Carroll J. Glynn


12 International Communication


Robert L. Stevenson


13 Violence and Sex in the Media


Jennings Bryant & R. Glenn Cummins


14 Social Science Theories of Traditional and Internet Advertising


Shelly Rogers & Esther Thorson


Part III: Human Communication Approaches and Concerns


15 Human Communication Theory and Research: Traditions and Models


Virginia P. Richmond & James C. McCroskey


16 The Rhetorical Perspective: Doing, Being, Seeing, and Beyond


J. David Cisneros, Kristen L. McCauliff, & Vanessa B. Beasely


17 Persuasion


Michael D. Miller & Timothy R. Levene


18 Interpersonal Communication


Charles R. Berger


19 Modeling Cultures: Toward Grounded Paradigms in Organizations and Mass Culture


Mark Hickson, III, Jean Bodon, & Theresa Bodon


20 Intercultural Communication


Thomas M. Steinfatt & Diane M. Millette


21 Intrapersonal Communication and Imagined Interaction


James M. Honeycutt, Khaled A. Nasser, Christopher M. Mapp, & Joyceia M. Banner


22 Nonverbal Communication


Amy S. Ebesu Hubbard & Judee K. Burgoon


23 Small Group Communication


Joseph A. Bonito, Gwen M. Wittenbaum, & Randy Y. Hirokawa


24 Watch Your Neighbor Watching You: Applying Concertive Control in Changing
Organizational Climates


Philip K. Tompkins, Yvonne J. Montoya, & Carey B. Candrian


Part IV: Integrated Approaches to Communication


25 Internet Communication


Marcus Messner & Bruce Garrison


26 Organizational Legitimacy: Lessons Learned from Financial Scandals


Marcia Watson DiStaso & Terri A. Scandura


27 Diffusion of Innovations


Everett M. Rogers, Arvind Singhal, & Margaret M. Quinlan


28 Credibility


Charles C. Self


29 Political Communication


Lynda Lee Kaid


30 Public Relations and Integrated Communications


Doug Newsom


31 Health Communication


Charles Atkin & Kami Silk


32 Feminist Theory and Research


Katharine Sarikakis, Ramona R. Rush, Autumn Grubb, & Christina Lane


33 Communication Ethics


Donald K. Wright


Part V: Future of Theory and Research


34 Communication Theory and Research: The Quest for Increased Credibility
in the Social Sciences


Tony Atwater


35 The Future of Communication Theory and Research


Harmut B. Mokros & Gustav W. Friedrich





About the Authors