Plunkett's Advertising and Branding Industry Almanac

Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett's client list includes 5,000 leading corporations, universities and government agencies worldwide. Plunkett's research products are distributed electronically through subscriptions to its website, www.plunkettresearch.com, and around the globe by major booksellers and news distributors. Jack Plunkett's work has been widely covered by hundreds of magazines, newspapers and broadcast stations, including stories in USA Today and Inc. Magazine. Plunkett is frequently interviewed as an expert source by publications such as Newsweek, The Wall Street Journal. The New York Times and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and CBS Marketwatch, as well as local and regional newspapers and national columnists.

PLUNKETT'S ADVERTISING & BRANDINGINDUSTRY ALMANAC 2008CONTENTSA Short Advertising & Branding Industry Glossary iIntroduction 1How To Use This Book 3Chapter 1: Major Trends Affecting the Advertising & Branding Industry 71) Introduction to the Advertising and Branding Industry 72) Advertising/PR Agency Consolidation and Globalization 93) Media Consolidation and Globalization 114) Overall Advertising Budgets are Slowing, While Online Advertising Remains Strong 125) Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market 126) Google Ventures Beyond Online Advertising 157) Google Dominates Online Video Advertising 158) Last Mile Challenges Tumble; Mass Broadband Markets Emerge 159) Television Attempts to Evolve to Face New Challenges 1610) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market 1811) DVR Market Evolves/Time-Shifting Hurts Advertisers 1912) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 2013) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 2114) Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers 2215) Billboards Go Digital 2316) Location-Based Services (LBS) and Advertising on Cell Phones Take Hold 2417) Alternative Media Sometimes Work Wonders/Viral Marketing Grows 2518) Branding: Private Label Merchandise Gains Ground 2619) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers andMarketers 2620) Hispanic Market Gets Growing Focus 2721) Ad Market in China Booms 27Chapter 2: Advertising Industry Statistics 28Advertising & Branding Industry Overview 29Top Global Media & Entertainment Companies: 2008 30Advertising Revenue Outlook, U.S.: 2008 31National & Local Advertising Growth, U.S.: 2006-2007 32Estimated Annual U.S. Advertising Expenditures: 2001-2007 33Advertising Expenditure Percent Changes by Product, U.S.: 2006-2007 34Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006 35Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2007 36Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2006-2007 37Average Circulation of the Top 25 U.S. ABC Magazines, Through June 2007 39Top 50 Magazine Advertisers, Rate Card Reported Spending: 2007 40Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming:Estimated Sources of Revenue, U.S.: 2004-2006 41Number & Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2008 42Internet Service Providers: Estimated Revenue & Expenses, U.S.: 2004-2006 43Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006 44Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S. 45Worldwide Advertising Revenue: 1990-2008 46Chapter 3: Advertising & Branding Industry ContactsAddresses, Telephone Numbers and World Wide Web Sites 47Chapter 4: THE ADVERTISING 400:Who They Are and How They Were Chosen 69Industry List, With Codes 70Index of Rankings Within Industry Groups 72(The firms grouped by industry, and ranked by sales and profits)Alphabetical Index 81Index of Headquarters Location by State 84Index of Headquarters Location by Country 88Index by Regions of the U.S. Where the Firms Have Locations 89Index by Firms with International Operations 99Individual Profiles on each of THE ADVERTISING 400 102Additional IndexesIndex of Hot Spots for Advancement for Women/Minorities 487Index by Subsidiaries, Brand Names and Affiliations 489