Media Studies

Journalism, advertising, radio, television, film, and new media are seen as dynamic parts of our daily lives, interacting with, and often creating the culture we live in. Media Studies: An Introductory Textbook, introduces students to media as they are and have been, integrating history with close textual analysis in s consise, readable style.

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Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style.



Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging
Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader
Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity
Allows students to move within the media they know while increasing comprehension