The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM - Joseph Dominick

The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM

Joseph Dominick (Autor)

Media-Kombination
457 Seiten
2008 | 10th edition
McGraw-Hill Professional
978-0-07-334850-6 (ISBN)
129,95 inkl. MwSt
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Offers an introduction for mass communication majors and nonmajors alike. This book provides students with the developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Part I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context

Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Broadcast Television Chapter 11: Cable, Satellite and Internet Television Chapter 12: The Internet and the World Wide Web

Part III: Specific Media Professions Chapter 13: New Gathering and Reporting Chapter 14: Public Relations Chapter 15: Advertising

Part IV: Regulation of the Mass Media Chapter 16: Formal Controls: Laws, Rules, Regulations Chapter 17: Ethics and Other Informal Controls

Part V: Impact of the Media Chapter 18: The Global Village: International and Comparative Media Systems Chapter 19: Social Effects of Mass Communication Glossary Index

Erscheint lt. Verlag 16.3.2008
Zusatzinfo Figures; Tables, black and white; Illustrations, color; Illustrations, black and white
Sprache englisch
Maße 218 x 277 mm
Gewicht 1089 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
ISBN-10 0-07-334850-3 / 0073348503
ISBN-13 978-0-07-334850-6 / 9780073348506
Zustand Neuware
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