Coming Attractions?
Stanford University Press (Verlag)
978-0-8047-5660-0 (ISBN)
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Hollywood and Silicon Valley have long been uncomfortable bedfellows. Out of fear of pirating and lost profits, entertainment companies have historically resisted technological changes. Conversely, high-tech companies, more concerned with technological progress, have largely ignored the needs of the entertainment industry. Nevertheless, those products that we now take for granted, such as DVDs, MP3 players, and the Internet, are all due to the synergy of technology and entertainment.
The switch to digital and web formats for entertainment represents huge potential market opportunities for both Hollywood and Silicon Valley. It has opened up new possibilities for entertainment and expanded the way content is created, distributed and consumed. Consider the phenomenon of YouTube and its wildly popular user-created content, or the ability to download movies and TV shows from sites such as iTunes and watch them on your iPod or computer, anytime and anywhere.
The dual forces of consumer demand and rapidly changing content distribution are combining in new ways to create changes that will strike at the very foundations of the entertainment and technology industries. Depending upon how entertainment and technology companies respond, these changes can help them prosper or put them out of business. Media companies will have to become more like technology companies; and technology companies will need to change too. Because content creation, distribution and consumption are ever more tightly linked, Hollywood will need to understand what's happening in Silicon Valley and vice versa; changes in one industry will reverberate through the other. Some companies such as AOL and Time Warner have tried and failed (at least so far) to harness these forces, while a few companies such as Disney, Intel, and Google have recently taken the initial steps. But many more companies wait, afraid to change but knowing they cannot conduct business as usual.
With an insider's knowledge, researcher and consultant, Philip Meza insightfully clarifies what managers and investors in media and technology companies will need to do in order to successfully navigate today's tricky environment. Coming Attractions? Hollywood, High Tech, and the Future of Entertainment discusses the history of the key forces driving the relationship between entertainment and technology today and into the future.
Philip E. Meza is a research associate at the Stanford Graduate School of Business. In addition, he consults in strategy and has worked with firms including Bain & Company and his own clients in a variety of industries in the United States, Australia, and South Africa. He is the coauthor of Strategic Dynamics: Concepts and Cases (2005)
@fmct:Contents @toc4:Acknowledgmentsxxx @toc2:1.Introduction1 @toc3:Complements in Competitors' Clothing000 The Nature of Information000 Overview of the Bumpy Road to Prosperity000 The Plan of This Book000 Why Today's Threats and Opportunities Are So Profound000 Conclusion000 @toc2:2.Innovation000 @toc3: Surfing the Hertzian Wave: The Early History of Radio000 Marconi (and Only Marconi) Calling000 Voices in the Air000 Voices Carry: The Early History of the Recording Industry000 Lights, Camera, Oligopoly: History of the Film Industry000 There's Something On: History of the Television Industry000 E Unum Pluribus?: History of Filesharing000 Conclusion000 @toc2:3.Ascension000 @toc3:Tuning In to Network Effects000 More Than Wireless Telegraphy: Radio Becomes an Industry000 Making Money with Radio000 Jockeying the Discs: Records Become Popular000 Your Best Entertainment: Movies Become Big Business000 Then There Were Three: The Television Industry000 It's Good To Share? The Emergence of Peer-to-Peer Services000 Conclusion000 @toc2:4.Fear000 @toc3:The Sonny Bono Law: I Got You Babe for Another Twenty Years000 The Law Needn't Be an Ass: A Positive Role for Legislation000 For Home Use Only: The Battle Between Radio and Music000 Big Screen Versus Small: The Studio System Joins Together Against Television000 The Boston Strangler? Movie Studios and Television Fear the VCR 000 Refusing to Face the Music: Disrupting the Record Companies000 Conclusion000 @toc2:5.Prosperity000 @toc3:Gold Records: The Golden Age of Radio--for Recording Companies000 Television Saves the Studios000 Videos and VCRs: A Cash Machine for Studios000 Happier Bedfellows: Content-Technology Cooperation000 The Music Industry Post-Napster000 Conclusion000 @toc2:6.Conclusion000 @toc3:Where The Money Will Be: The Power of Complements and the Risks of Collision000 Convergence or Collision?000 Honey, I Shrunk the Value Proposition000 Let's Get Horizontal000 Linking to Prosperity: The 2 Percent Solution000 Rules for Success: Company-Level View000 Rules for Success: Industry-Level View000 Conclusion000 @toc4:Appendix A:The Forces Shaping the Future of Entertainment000 Appendix B:Tools of Resistance: Patents and Copyrights000 Notes000 Index000
| Verlagsort | Palo Alto |
|---|---|
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 417 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
| Technik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 0-8047-5660-0 / 0804756600 |
| ISBN-13 | 978-0-8047-5660-0 / 9780804756600 |
| Zustand | Neuware |
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