Advertising
Seiten
2008
Routledge (Verlag)
978-0-415-25126-6 (ISBN)
Routledge (Verlag)
978-0-415-25126-6 (ISBN)
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.
Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.
Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.
Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.
Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
Iain MacRury is Principal Lecturer in the School of Social Sciences, Media and Cultural Studies at the University of East London. His previous publications include The Dynamics of Advertising (co-authored with Barry Richards and Jackie Botterill, 2000) and Buy This Book: Studies in Advertising and Consumption (co-edited with Mica Nava, Andrew Blake and Barry Richards, 1996).
Introduction 1. Advertising and Common Sense 2. Advertising Agencies: Mediation and the Creative Process 3. Advertising: Marketing, Media and Communication 4. Analysing and historicising advertising 5. Advertising and Culture 6. Advertising: Signs and Textualities 7. Advertising: New Forms and Intimacies 8. Advertising: Audiences and Psychologies Bibliography
Erscheint lt. Verlag | 19.12.2008 |
---|---|
Reihe/Serie | Routledge Introductions to Media and Communications |
Zusatzinfo | 24 Tables, black and white; 7 Line drawings, black and white; 37 Halftones, black and white |
Verlagsort | London |
Sprache | englisch |
Maße | 138 x 216 mm |
Gewicht | 620 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-415-25126-5 / 0415251265 |
ISBN-13 | 978-0-415-25126-6 / 9780415251266 |
Zustand | Neuware |
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