Routledge Handbook of Tourism and Hospitality Development in Vietnam

Tuyen Dai Quang is a lecturer at the Faculty of Tourism, Nguyen Tat Thanh University, Vietnam. His primary research interests include heritage conservation and tourism development, sustainable tourism, and community-based tourism. He is a co-founder of the Vietnam Tourism Research Network, the largest and most dynamic network in the field of tourism in Vietnam. Tan Vo-Thanh is a Full Professor at Excelia Business School, France. His current research mainly focuses on digitalization process, smart technology adoption, sustainable tourism, customer experience, consumer behavior, customer engagement, employee engagement, and organizational behavior. Tan serves on the editorial boards of and as a reviewer for several international journals.

'Part I. Introduction to the Handbook. 1. Vietnam Tourism Post-COVID-19: An Overview and Current Challenges. Part II. Destination Development and Marketing. 2. Insight into Vietnamese Domestic Tourists: A Bibliometric Study. 3. Vietnam’s Domestic Tourism Landscape: Navigating Challenges and Leveraging Opportunities Post-COVID-19. 4. Residents' Perceptions of Cruise Tourism Impacts on Quality of Life and Behavioral Intentions Toward Cruise Tourism Support in Vietnam. 5. Touristification: An Absence of Concept in Vietnamese Literature. 6. Direction for Developing Responsible Tourism Program in Thừa Thiên Huế, Vietnam. 7. Harnessing Multidimensional Wellness Tourism Potential: An In-depth Analysis of Thừa Thiên Huế Province. 8. Exploring Bến Tre Culinary Heritage: Unveiling Food Values, Harnessing Tourism Potential, and Enhancing Culinary Experiences. 9. Understanding Tourism Culture Towards Tourism and Host-Guest Interaction in Ho Chi Minh City, Vietnam. 10. Cruise Tourism Development in Thua Thien Hue Province, Vietnam: Lessons from the Case Studies of The Franconia and Le Lapérouse. 11. The Aesthetic Value of Kitsch through Tourist Practices in Vietnam. Part III. Sustainable Tourism Practices. 12. Responsible Tourism Practices: A Study of Small and Medium-Sized Tour Operators in Ho Chi Minh City. 13. The Influence of Destination Social Responsibility on the Environmental Behaviors of Tourists: A study in Dalat, Vietnam. 14. Sustainable Leadership Practices in Community-Based Tourism in Vietnam. 15. Hospitality Food Waste Management: Lessons from Luxury Hotels in Danang City, Vietnam. 16. Sustainable Tourism Practices in the MICE Industry: Insights from Practitioners. 17. Enhancing Community-Based Tourism through Asset-Based Community Development: Insights from Đức Phổ, Vietnam. 18. Impact of Residents’ Perceived Tourism Responsibility on Quality of Life and Support for Responsible Tourism Development in Hue City, Vietnam. Part IV. Customer Satisfaction and Experience. 19. Satisfy the Vietnamese Gen Z with the Food and Beverage E-Commerce Platforms. 20. Online Customer Review Helpfulness on Tourism Super-apps in Vietnam: A Signaling Theory Perspective. 21. The Role of Online Reviews on Consumers' Purchase Intentions: A Case Study of Vietnamese Airbnb Users and Non-Users. 22. Understanding Gen Y's Intentions towards Wellness Tourism in Vietnam: A Theory of Planned Behavior Approach. 23. Understanding Heritage Religious Tourism in Vietnam. 24. The Role of Authenticity and Memorable Tourism Experience: A Case Study of Cai Rang Floating Market in Can Tho City, Vietnam. 25. Unveiling the Influence of Altruism on Price Judgement. 26. How Does the Smart Tourism Service Ecosystem Foster Intention to Revisit? 27. From Hanoi to Ho Chi Minh City: Tales of Backpacking Adventures in Vietnam through TripAdvisor. Part V. Workforce Development and Education. 28. Strategies for Developing a Professional Competency Workforce in the Tourism Industry: Insights from State-Owned Property Sector. 29. Boosting Hotel Employee Engagement: The Roles of Corporate Social Responsibility, Workplace Ostracism, and Work Social Support. 30. Antecedents and Consequences of Work-family and Family-work Conflicts in the Hospitality Industry in Vietnam. 31. The Impacts of Tourism Activities on Career Choices of Young Cotu People in Vietnam: An Intersectional Approach. 32. Using the Extended TAM Model to Examine the Attitude and Behavioral Intention of Tourism Students in the Context of e-Learning. Part VI. Conclusion and Future Research. 33. Conclusion and Future Research.