The Story of Fashion

This video, directed by Eila Hershon and Roberto Guerre, and with commentary from Karl Lagerfeld, analyzes the key styles of the 1960s to the 1980s, tracing the role of individual designers in originating and popularizing fashions.

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The third in "The Story of Fashion" series, this video, directed by Eila Hershon and Roberto Guerre, and with commentary from Karl Lagerfeld, analyzes the key styles of the 1960s to the 1980s, tracing the role of individual designers in originating and popularizing fashions. Through the adaptation of designers' ideas by clothing companies producing for the mass market, these styles - like the mid-1960s mini-skirt - became the distinctive uniform of particular periods, taking the concept of "fashion" to the opposite extreme from its earlier meaning as the favoured style of the privileged elite. It explores the evolution of the world of fashion to meet changing commercial and social demands, while also expressing the paradox that a single transient style can still retrospectively symbolize an entire era.