Internal Communication in Times of Crisis

Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization.

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Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the crisis most directly and who fuel your organization's reputation, resilience and recovery.

Internal Communications in Times of Crisis will help you unlock the power of internal communication to guide your organization through crisis and back to business as usual with confidence and care.

Written by expert communications trainer and consultant Alison Arnot, this comprehensive guide covers the full span of internal crisis communication. This book explains how to make sure employees feel heard, supported and valued amid the shock and emotion a crisis brings. Learn how to motivate and empower them with the knowledge needed to deliver a crisis response and harness pride and passion to inspire your employees to connect, collaborate and advocate for the organization as you negotiate the path to recovery.

Using a mix of theory, practical examples and expert insights, this book gives you the understanding necessary to support your employees through a crisis and helps you understand the different approaches and considerations required in different crisis situations. Covering strategic activity such as gathering insight, setting objectives, working with leadership, defining approach and evaluating success together with tactical activity such as crafting messages, selecting channels and addressing concerns, this is the ultimate guide for internal communicators looking to navigate crises with confidence.