Self-Publishing For Dummies
For Dummies (Verlag)
978-0-471-79952-8 (ISBN)
Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone
If you have a great idea for a book or informative content to share with an audience or have written a book and want to bypass traditional publishing, you're in the right place. Aspiring and experienced writers alike will benefit from this user-friendly and detailed guide with coverage on the self-publishing process from preparing your manuscript and creating the perfect title to selling the final product.
Self-Publishing For Dummies lays out the pros and cons of self-publishing, helps you avoid the most common mistakes made by authors and self-publishers, and makes you aware of legal issues associated with book publishing. You'll learn the basics of researching to include the right details, what the parts of a book are (from the copyright page to the index and bibliography), and when to edit your own work and when to hire a professional editor.
When it comes to the business aspects of self-publishing your book and building your own publishing company, you're in charge of each exciting step from naming your business, to writing the business plan, managing the finances and expenses, and who to call on for expert advice. It's up to you to decide on a title for your book, as well as the layout and design. Once your book is complete, you'll have it printed -- through traditional, non-traditional, or on-demand means.
You'll discover how to
Apply for and obtain an ISBN
Copyright your work to protect it
Negotiate with and manage vendors, including printers, designers, and copyeditors
Secure a warehouse to store your book
Work with distributors to get your book to your audience
Set prices and monitor inventory
Write a press release and other marketing materials to promote your book
Collaborate with the media and publicists to build awareness for your book
Build an online presence with a website, newsletters, blog, or podcast
Create and sell additional products related to your book
Additionally, you can read about ten common self-publishing mistakes -- and how to avoid them -- and the best resources for self-publishers. Get your copy of Self-Publishing For Dummies today.
Jason R. Rich is the bestselling author of more than 32 books, including a few self-published titles. He has also ghostwritten several additional books for business leaders and well-known experts in their field. As a journalist, Jason continues to contribute articles to numerous national magazines and major daily newspapers, and he works as a freelance public relations and marketing consultant for companies in a variety of industries. Some of Jason’s recently published books include The Unofficial Guide to Starting a Business Online, 2nd Edition (Wiley); Pampering Your Pooch: Discover What Your Dog Needs, Wants, and Loves (Howell Book House); The Everything Family Travel Guide to Walt Disney World, Universal Studios, and Greater Orlando, 4th Edition (Adams Media); and American Idol Season 4: Official Behind-the-Scenes Fan Book (Prima/Random House). Jason is also writing a series of personal finance guides for Entrepreneur Press, the publishers of Entrepreneur magazine. His most recent self-published book is The Bachelor’s Guide to Life (iUniverse).
Introduction. Part I: Do It Yourself: Getting Started with Self-Publishing.
Chapter 1: Welcome to Self-Publishing!
Chapter 2: Understanding the Pros and Cons of Self-Publishing.
Chapter 3: Equipping Yourself with the Write Stuff.
Chapter 4: Creating a Winning Manuscript.
Chapter 5: Fine-Tuning Your Work with Careful Editing.
Part II: Pulling Together the Details: Administration and Design.
Chapter 6: Setting Up Your Self-Publishing Business.
Chapter 7: Tackling Book-Specific Tasks.
Chapter 8: Coming Up with Creative Page Design and Layout.
Chapter 9: Judging a Book by Its Cover.
Part III: Start the Presses! Examining Printing Choices.
Chapter 10: Trying Out Traditional Offset Printing.
Chapter 11: Print-On-Demand for Demanding Self-Publishers.
Chapter 12: Checking Out Some Non-Traditional Printing Options.
Chapter 13: Working Successfully with Any Printer.
Part IV: Making Your Book a Bestseller: Distribution Methods.
Chapter 14: Selling Your Book through Popular Online Booksellers.
Chapter 15: Distributing Your Book through Traditional Channels.
Chapter 16: Getting a Grip on Warehousing, Order Fulfillment, and Shipping.
Chapter 17: Selling Your Book to the Big Boys for Better Distribution.
Part V: Creating a Buzz: Publicity and Marketing.
Chapter 18: Crafting Publicity Materials for Your Book.
Chapter 19: Publicizing Your Book for Free with the Media’s Help.
Chapter 20: Marketing Your Book with Paid Advertising and Promotional Tools.
Chapter 21: Maximizing Your Marketing Power in Cyberspace.
Chapter 22: Expanding Your Income with Spin-Off Products and Services.
Part VI: The Part of Tens.
Chapter 23: Ten Self-Publishing Mistakes to Avoid.
Chapter 24: Ten Useful Resources for Self-Publishers.
Index.
| Erscheint lt. Verlag | 12.9.2006 |
|---|---|
| Reihe/Serie | For Dummies |
| Sprache | englisch |
| Maße | 188 x 234 mm |
| Gewicht | 522 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen | |
| ISBN-10 | 0-471-79952-1 / 0471799521 |
| ISBN-13 | 978-0-471-79952-8 / 9780471799528 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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