The Social Life of the Mall

An ethnography of an Argentine mall that sheds light on encounters, struggles for participation, and conflict-laden negotiations of belonging in a precarious urban context.

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Paseo La Estación, a mall in Buenos Aires, is as much a place of transit as a place of encounter, where long-term residents and newcomers, people with and without jobs, homeowners and those without housing meet. In the process, social tensions emerge, especially when classist, migrantizing, and moralizing distinctions become relevant in conflict-laden negotiations of belonging. In an ethnography of the mall, Franziska Reiffen explores how people find opportunities for social, economic, and political participation in precarious conditions, and shows how people create socially meaningful places in a city characterized by diversity, inequality, and mobility.