Understanding Video Activism on Social Media - Jens Eder, Britta Hartmann, Chris Tedjasukmana

Understanding Video Activism on Social Media

Buch | Hardcover
250 Seiten
2025
Intellect Books (Verlag)
978-1-83595-082-1 (ISBN)
124,60 inkl. MwSt
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What political power do videos on social media have? Understanding video activism feels particularly relevant when the forms, practices, and opportunities of activism depend on its media environment, and that is changing rapidly in terms of ownership, legal regulations, and governmental control. 22 b&w illus.
What political power do videos on social media have? In what ways do they exert influence, shape publics and change political life? And how can committed civil society actors in this field assert themselves against hegemonic discourses, commercial interests, anti-democratic agitation, and authoritarian propaganda? These questions are being debated intensely as social media increasingly dominate global information flows, and videos increasingly dominate social media.



Understanding video activism seems particularly relevant at a time when the internet is undergoing fundamental disruptions. The forms, practices, and opportunities of activism depend on its media environment, which now is changing rapidly and profoundly in terms of its technological basis, ownership, legal regulations, and governmental control.

Jens Eder teaches media studies, aesthetics and narrative theory at the Filmuniversität Babelsberg KONRAD WOLF, Potsdam, Germany. His research focuses on contemporary audiovisual media, their forms, effects and relations to society. Britta Hartmann teaches film studies and audiovisual media cultures at the University of Bonn, Germany. Her research focuses on film theory and aesthetics, documentary history and practice. She is one of the founding editors of the journal Montage AV. Chris Tedjasukmana is Professor of Everyday Media and Digital Cultures at the Johannes Gutenberg University of Mainz, Germany. His current research focuses on media practices of witnessing, critical phenomenologies of media bodies, and political film aesthetics.

Acknowledgements   





Introduction: The Power of Video Activism
The Media Logics of Video Activism: Frames, Forms and Platforms




Political Contexts and Frames of Video Activism  
Common Forms and Types of Activist Videos      
The System of Social Media Platforms     
The Platform System in the Age of the Splinternet           
How to Outsmart Platforms: The Most Boring Viral Video




Trajectories of Video Activism: Past and Present




Demanding Representation, Criticising Capitalism           
Participation and a Voice of One’s Own    
Political Aesthetics 
The Role of Media Technology in the History of Video Activism  
Videos Everywhere: Between Empowerment and Disillusionment          




The Impact of Political Videos: Attention, Affect, Action


Pathways to Impact



Competing for Attention, Overcoming Obstacles  



Image Wars in the Discourse on Migration



Political Emotions and the Different Audiences of Activism         





Activist Video Strategies: From Creation to Networking




Video Aesthetics and Spreadability: A Variety of Effective Forms
The Dynamics of Distribution: Networked Attention and Emergent Narratives    
General Video Strategies in the Climate Crisis Discourse
A Case of Strategic Provocation: Rezo’s Destruction of the CDU




The Diversity of Video Activists: Practices and Communities




Small Media Collectives: Committed and Counterpublic  
Fig. 11: Leftvision: Welcome to Hell – Polizei zerschlägt G20-Demo in Hamburg 2017 (‚Police Smashes G20 Demonstration in Hamburg‘, Germany 2017)          
Influencer Networks: Hybrid and Hypervisible      
Large NGOs: Established and Evolving    
Hashtag Movements: Polyphonic and Unpredictable       
Embracing the Diversity of Video Activism




Video Activism and the Public Sphere: Creating Counterpublics




Publics and Counterpublics           
Creating Counterpublics: The Case of Black Lives Matter
Expanding the Democratic Public Sphere 




Video Activism in Times of Upheaval: Towards Diversity in Solidarity




Video Activism at War: Changing Contexts, Shifting Roles          
Video Activism under Pressure     
A Plea for Diversity in Solidarity    


Films and Videos       



Bibliography   

Erscheint lt. Verlag 11.4.2025
Zusatzinfo 22 Halftones, black and white
Sprache englisch
Maße 170 x 244 mm
Themenwelt Informatik Grafik / Design Film- / Video-Bearbeitung
Mathematik / Informatik Informatik Web / Internet
Sozialwissenschaften Politik / Verwaltung
ISBN-10 1-83595-082-5 / 1835950825
ISBN-13 978-1-83595-082-1 / 9781835950821
Zustand Neuware
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