Tourism Opportunities and Models for Development in Bulgaria

This edited collection presents different aspects and levels of tourism management in Bulgaria from the last five years, including the COVID-19 pandemic period. The publication discusses the achievements and problems of development of destination as smart, sustainable and competitive and the role of DMOs (Destination Management Organizations). The impact and implementation of digital technologies in tourism, both in general and in Bulgaria, are observed in various dimensions. Key determinates of consumer behavior in online shopping for tourist products and hotel booking are presented, and their importance for tourism business management is explained. The book also explores challenges and opportunities which hotel managers encounter today and guidelines for innovative approaches in hotel management. The edited collection discusses methods for training tourism staff and managers in the context of the contemporary requirements for their competences and trends in tourism development.