Academic Research in Business and the Social Sciences

George P. Moschis is Professor of Marketing Emeritus at Georgia State University (USA); and Professor of Management at Mahidol University in Bangkok, Thailand. He is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. Professor Moschis established and directed the Center for Mature Consumer Studies for 33 years, has been studying consumers for five decades and has published large numbers of articles and books about their behaviors at various life stages and over the entire life course.

Overview.- Preparing for Academic Career.- Research Foundations.- Planning Research Projects.- Conceptual Framework and Theory Development.-  Research Approaches and Designs.-  Research Settings and Procedures.- Literature Reviews.- Cross-Cultural Research.- Writing Manuscripts for Academic Journals.-  Evaluating, Accepting and Rejecting Manuscripts.- Ethics in Research.- Research Over the Course of Academic Life: Goals, Strategies, and Tactics.- Writing Proposals.- Epilogue.