Go Ask Your Mothers

In a post-pandemic job market, creating a truly mum-supportive workplace is the ultimate competitive advantage.

Sarah Wells, CEO of Sarah Wells Breast Pump Bags, a multimillion-dollar company empowering working mums, gives managers an inside look at what mothers really want from their leaders.

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There’s a pervasive problem across workplaces big and small: Managers aren’t asking new mothers what support they need to transition back to work successfully. At the same time, working mums are afraid to ask for help - resulting in poor employment outcomes for both parties.

The solution? Intentional and open conversation, which has to start at the managerial level.

Go Ask Your Mothers is a guidebook for leaders at every level and in every sector, offering them:
An outlining of the struggles new working mums face
Context for why communication problems can arise between managers and mums
A roadmap for initiating successful conversations with new mothers
Proven strategies for facilitating successful transitions back to work for new mums

Investing in working mothers is more than just a powerful retention strategy; it’s an investment in your entire organization’s success. Now more than ever, we cannot afford to lose these highly valuable employees - and, equipped with the right tools, we won’t have to.