Fundraising For Dummies

John Mutz is the former chairman of the United Way of Central Indiana and the former president of the Lilly Endowment. Katherine Murray has written several books about fundraising and advises nonprofits.

Introduction.Part I: Putting Your Fundraising Ducks in a Row.Chapter 1: Identifying the Fruits of Your Fundraising Passion.Chapter 2: Finding the Right Perspective: Fundraising Issues and Ethics.Chapter 3: Making Your Case Statement: Your Agency's Reason to Be.Chapter 4: Organizing Your Team: Board Members and Volunteers.Chapter 5: Creating a Winning Fundraising Plan.Part II: Finding - and Winning Over - Donors.Chapter 6: Getting the Lowdown on Your Donors.Chapter 7: Meeting Your Donor.Chapter 8: Cultivating Major Givers.Chapter 9: Asking for a Major Gift.Part III: Assembling Your Fundraising Toolkit.Chapter 10: Printing for Profits: Direct Mail, Annual Reports, and More.Chapter 11: Writing Winning Grant Proposals.Chapter 12: Projecting Your Image by Using the Media.Chapter 13: Working the Phones (You Don't Have to Be Hated).Chapter 14: Charging Ahead with Tchotchkes: Giveaways, Gifts, and Sales.Part IV: Leveraging the Internet.Chapter 15: Creating and Using a Web Site.Chapter 16: Getting the Most from E-mail and E-Newsletters.Chapter 17: Extending Your Branding Online.Part V: On the (Fundraising) Campaign Trail.Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund.Chapter 19: Planning a Special Event.Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign.Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant.Chapter 22: Approaching the Corporate Giver.Chapter 23: Building and Growing Endowments.Part VI: The Part of Tens.Chapter 24: Ten Predictions about Fundraising.Chapter 25: Ten Great Opening Lines.Index.