The Routledge Handbook of Language and Mind Engineering

Chris Shei, originally from Taiwan, pursued MPhil and PhD degrees in the UK at Cambridge and Edinburgh, respectively. Since 2003, Chris has taught and researched in applied linguistics and translation studies at Swansea University, UK, with a particular interest in authoritarian discourse. Highly experienced in overseeing large-scale book projects such as handbooks, encyclopedias, and thematic book series, Chris invites proposals to publish monographs, edited volumes, or book chapters in the fields of linguistics, rhetoric, political discourse, language learning, Chinese studies, or translation studies, at ccshei@gmail.com. Jim Schnell, Ph.D. (Ohio University, 1982) presently works in administration at Ohio State University after spending three years as a cultural advisor in the Defense Critical Languages & Culture Program at the University of Montana, USA. He retired from the U.S. Air Force at the rank of Colonel with his final 14 years serving as an Assistant Air Force Attache at the U.S. Embassy in Beijing, China. Schnell is a three-time Fulbright Scholar to Cambodia, Myanmar, and Kosovo; has completed three visiting fellowships at the East-West Center (Honolulu); and has taught at universities in the United States and throughout Southeast Asia.

Editorial Board

List of Figures

List of Tables

List of Contributors

Introduction

Part I. Political Mind Engineering

1. Nostalgia as False Commemoration: How US Conservatives and White Supremacists Mind Engineer through Dog Whistle Politics

2. ‘Trump’-ing to the Capitol: Brainwashing through Social Media

3. The Chinese Communist Party’s Historical Resolutions as Mind-Engineering Projects

4. Identifying Partisan Efforts to Generate Authoritarian Legitimacy

5. Political Legitimization of Hybrid Regimes: Chinese State Discourses on the Democratization of Post-Handover Hong Kong

Part II. Commercial Mind Engineering

6. The Benefit of the Doubt: How Big Oil Makes Us Think

7. Chain-Effect Mind Engineering: The Multilayered Manipulation of Advertising

8. On the Commodification of Sexual Wellness: Race, Gender, and the Engineering of Consent

9. Manipulative Practices of Programming and Controlling Employee Behaviour in the Activities of Chinese Managers

10. Humor as a Mind-Engineering Tool in the Digital Age: The Case of Stand-Up Comedy

Part III. Media, Culture, and Mind Engineering

11. Corporate Colonization, Geopolitical Power Struggles, and Hypernudge – How Social Media Engineers Minds

12. Red Tourism: Spirituality, Modernity, and Patriotism in China’s Tibet

13. The Truth Lies In-between: Mind Engineering in the 2020-2021 Indian Farmers' Protest

14. Patriotism and Nationalism in Chinese Fansubbing

15. Pop Cultural Media as a Resource for Fostering Responsible World Citizens

Part IV. Linguistic and Semiotic Analysis of Mind Engineering

16. Newspeak and Cyberspeak: The Haunting Ghosts of the Russian Past

17. Understanding the Roles of Violent Extremist Dream Accounts in Radicalization and Recruitment

18. Framing and Metaphor in Media Discourse: Multi-Layered Metaphorical Framings of the COVID-19 Pandemic in Newspaper Articles

19. Uncovering the Linguistic Agenda of ‘Hindi'stan: The Political Implications of Language Imposition in India

20. Language Corruption in Chinese: A Cognitive Linguistic Perspective

21. Visual Language and Mind Engineering: The Case of Multicultural Emojis

22. Brainwashing at Home and Abroad in Cold War Fiction and Film

Part V. Mind Engineering in Educational Setting

23. Engineering the Mind of a Child: The Potency of Japanese Language Lessons in Colonized Korea

24. Creating ‘Ignorance of Ignorance’ through School Education: A Sociology of Knowledge Approach to Victimhood Nationalism and Educational Ignorance in Japan

25. Language, Ideologies, Discrimination, and Afrocentric-Focused, Critical Language Awareness Writing Curricula for African American Language and Akan Language Speakers

26. Navajo Students’ Perspectives of their Heritage Language and Translingual Identity

27. Linguistically Responsive Instruction and Ideologies in Preservice Teacher Preparation

Index