Introduction to Human Communication : Perception, Meaning, and Identity (eBook)

Now published by Sage Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they've learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.