What’s Your Era?

As Taylor Swift releases her 11th studio album, The Tortured Poet's Department, catch up on all her previous eras through the ultimate fan book.

Are you a Fearless enthusiast or a Reputation-era renegade? Discover which Taylor Swift era you truly belong to with the ultimate guide for any Swiftie.



Taylor has enchanted the world with her music and unapologetically authentic persona. This book explores the exciting tapestry of her career, from her country beginnings to her chart-topping pop anthems.


A love letter to the woman who created the soundtrack to so many of our lives, What's Your Era? is a deep dive into each album and what they mean in the wider scope of her career. If you're looking to incorporate more of Taylor's energy and style into your life, or simply want to brush up on your Taylor Swift knowledge, this book is your essential companion. With outfit inspiration for each era, quizzes, and Taylor-themed activities, you'll be all set, whether you're hosting the ultimate Taylor Swift party or prepping for one of her concerts.