Introduction to Mass Communication: 2024 Release ISE

Stanley Baran earned his Ph.D. in communication research at the University of Massachusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Film’s graduate program for 6 of his 9 years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000-student campus, the College of Communication’s Teaching Excellence Award as that college’s outstanding professor, and Utmost Magazine’s Student Poll for best instructor. Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television, Radio, Film, and Theatre. At SJSU he was named President’s Scholar as the University’s outstanding researcher. Now, he teaches at Bryant University, where he is the founding chair of that school’s Communication Department. Among his other experiences shaping this book are service as a Fulbright Scholar and his many years of professional activity in audience research, writing for radio, and producing for television. Dr. Baran has published 10 books and scores of scholarly articles and sits or has sat on the editorial boards of six journals. His work has been translated into half-a-dozen languages. He is a skilled boater and a tenor saxophonist for the Wakefield, Rhode Island, Concert Band. He is married to Susan Baran and has two very cool children, Matt and Jordan, who grew up much faster than he wanted.

Part 1 Laying The Groundwork

Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication

Part 2 Media, Media Industries, and Media Audiences

Chapter 3 Books
Chapter 4 Newspapers, Online News, and an Evolving Journalism
Chapter 5 Print and Online Magazines
Chapter 6 The Movies
Chapter 7 Radio, Streaming, and the Recording Industry
Chapter 8 Television and Streaming Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media

Part 3 Strategic Communication Industries

Chapter 11 Public Relations
Chapter 12 Advertising and Brand Influence

Part 4 Mass-Mediated Culture in The Information Age

Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media

Glossary
Index