So Fetch

From the New York Times bestselling author of Seinfeldia comes the totally fetch story of one of the most iconic teen comedies of all time, Mean Girls, revealing how it happened, how it defined a generation, “like, invented” meme culture, and why it just won’t go away, filled with exclusive interviews from the director, cast, and crew.

Get in, loser. We’re going back to 2004.

It’s been 20 years since Mean Girls made “fetch” happen. But, Mean Girls was never meant to be the global phenomenon it became. Given a mid-Spring release date—the film industry’s equivalent of a wasteland—and up against the much more hyped 13 Going on 30, the studio, writer Tina Fey, and director Mark Waters, could only hope that their little film would be a modest success at best. Despite the odds, and thanks in no small part to Fey’s infinitely quotable script and the burgeoning social media era, Mean Girls has gone to be one of the biggest pop culture influences of the past 20 years.

In So Fetch, the first comprehensive book on the story of Mean Girls, the making of the movie, and its impact on pop culture, social media, and more, New York Times-bestselling author Jennifer Keishin Armstrong takes readers through the entire Mean Girls journey, from its conception in Saturday Night Live’s offices to Fey’s battle to keep a “wide-set vagina” in the script; from peak Lohan to the high school vibe on the movie’s Toronto set; from its hot-pink brand of feminism to its place in the rise of 2000s tabloid culture; from its instant catchphrases to its enduring internet popularity and hit Broadway adaptation. The limit truly does not exist when it comes to Mean Girls’ enduring legacy.