Networked Bollywood

Swapnil Rai is Assistant Professor in the Department of Film, Television and Media at the University of Michigan. Her research focuses on global film and television, media industries, women and gender studies, race and ethnicity, transnational stardom, and celebrity culture. She has served as a Postdoctoral Visiting Fellow at the Center for Contemporary South Asia at Brown University and has taught at the College of Film and the Moving Image at Wesleyan University. Her work has appeared in a range of publications including Communication, Culture & Critique, Feminist Media Studies, International Journal of Communication, JumpCut, Journal of the School of Literature (JSL) and Cinephile.

Acknowledgments; Introduction: Star Switching Power and Networked Bollywood; 1. Of Vagabonds and Wayfarers: Raj Kapoor, Dev Anand, and the Beginnings of Bollywood's Family- Led Film Clusters; 2. King of Kings: Amitabh Bachchan and the Emergence of Bollywood's Corporate Networks; 3. Global Dreamz: Shah Rukh Khan and Aamir Khan Usher Bollywood into the New Millennium; 4. Global Beauty Queens: Aishwarya Rai, Priyanka Chopra and the Female Star's Switching Power in Brand Bollywood; 5. Conclusion: Bards of Change: How Streaming Platforms and State-Industry Alliance are Reconfiguring Networked Bollywood; Notes; Index.