Survival of the Richest

‘A devastating portrait of the cultures and logics underlying big tech. Rushkoff is going to make you mad enough to fight back. A vital, lucid, and enraging read.’ Naomi Klein, author of This Changes Everything


The tech elite have a plan to survive the apocalypse: they want to leave us all behind. 


When Douglas Rushkoff was summoned to the desert to a private talk for the rich and powerful, he learned about ‘The Mindset’: a theory that inevitable societal catastrophe can be evaded by individuals with enough money and the right technology. Here, Rushkoff traces the evolution of The Mindset through its origins in science and technology to its current expression in missions to Mars, island bunkers, and the Metaverse. This mind-blowing work of social analysis shows us how to transcend the landscape The Mindset has created — a world alive with algorithms and intelligences actively rewarding our most selfish tendencies — and rediscover community, mutual aid, and human interdependency.