Content Production for Digital Media

Dr. Jay Daniel Thompson is Lecturer and Program Manager in the Professional Communication program, School of Media and Communication at RMIT University. His research investigates ways of cultivating ethical online communication in an era of digital hostility and networked disinformation. He is co-author (with Professor Rob Cover and Dr Ashleigh Haw) of Fake News in Digital Cultures (Emerald Publishing 2022). Dr. Thompson’s research has been published in journals such as Convergence, Feminist Media Studies, Journalism, Media International Australia, and Continuum. He is also the Social Media and Website Officer with the Cultural Studies Association of Australasia and a freelance journalist. Associate Professor John Weldon has lectured in journalism, communications, professional and creative writing at CAE, Victoria University, and Quest University since the early 2000s. He is a published novelist and has worked as a sports reporter, features writer, columnist, blogger, podcaster, reviewer, script writer, and media and communications manager for organisations and publications Australia-wide.

Chapter 1. Social Media in Content Production.- Chapter 2. Audiences and Target Audiences.- Chapter 3. Digital Journalism.- Chapter 4. Digital Marketing.- Chapter 5. Public Relations.- Chapter 6. Online Community Management and Content Moderation.- Chapter 7. Freelancing.- Chapter 8. Vlogging.- Chapter 9. Podcasting.- Chapter 10. Let’s Get Ethical.- Chapter 11. Intellectual Property.