Fixing Prices
Edward Elgar Publishing Ltd (Verlag)
978-1-80392-924-8 (ISBN)
Fixing Prices examines the relationship between everyday price display innovations, such as price tag devices, and wider market changes, including the introduction of price regulations about price display and item pricing. Investigating the historical development of price display, the book demonstrates the extent to which the materiality of prices contributes to the creation of different price-based valuation tactics.
Offering a historical perspective on pricing in the US retail sector, this unique book will prove invaluable to students of marketing, economic sociology, and industrial economics. It will also benefit industry professionals wanting to expand their knowledge surrounding pricing procedures.
Franck Cochoy, Professor of Sociology, University of Toulouse Jean Jaurès, and Senior Fellow, Institut Universitaire de France, France, Johan Hagberg, Professor of Business Administration Specialising in Marketing, University of Gothenburg and Hans Kjellberg, Professor of Marketing, Department of Marketing and Strategy, Stockholm School of Economics, Sweden
Contents: Introduction: studying the display of prices 1. Indexing prices: prices and the fingers of the invisible hand 2. Tagging prices: the proliferation of price tag technologies 3. Managing prices: price cutting strategies 4. Ruling prices: price ceiling policies 5. Printing, sticking, and stamping prices: rebalancing power between manufacturers and retailers 6. Infrastructuring prices: from paper to digital price systems 7. Digitalizing prices: the long history of Electronic Shelf Labels 8. Conclusions References Index
Erscheinungsdatum | 10.07.2023 |
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Verlagsort | Cheltenham |
Sprache | englisch |
Maße | 156 x 234 mm |
Themenwelt | Sozialwissenschaften ► Soziologie |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
ISBN-10 | 1-80392-924-3 / 1803929243 |
ISBN-13 | 978-1-80392-924-8 / 9781803929248 |
Zustand | Neuware |
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