Management Research, International Business, and National Culture

Sunil Venaik is Associate Professor of International Business at the University of Queensland Business School. He is recognised as one of the top one percent of international business researchers worldwide in the last 50 years, based on his research publications in the Journal of International Business Studies. He is a graduate of the Indian Institute of Technology Kharagpur, the Indian Institute of Management Ahmedabad, and the Australian Graduate School of Management. Paul Brewer is an Honorary Senior Research Fellow at the UQ Business School, University of Queensland. He worked for 15 years as an academic and prior to that he was employed by the Australian Trade Commission, including as an Australian Trade Commissioner. He has lived and worked in Asia, the Americas, the Middle East, and the Pacific. He has a BEc (ANU), MBA (UQ), and a PhD in management from the University of Queensland. David Midgley is Emeritus Professor of Marketing at INSEAD, Fontainebleau, France. His principal areas of research are innovation, strategy, and international business. David is a graduate of the Universities of Salford and Bradford in the UK and has held positions at the Australian Graduate School of Management, the University of California, the University of Pennsylvania, and Stanford University.

1. Introduction 2. Background to the Hofstede National Culture Model 3. Background to the GLOBE National Culture Model 4. Measurement of National Culture in Management Research: Critical Issues 5. Culture Stereotypes: Why Popular National Culture Models Do Not Apply to Individuals 6. Is Culture National or Universal? 7. A New Way to Measure and Understand Culture 8. A Last Word