The Economic Policy of Online Media

Peter Ayolov is Assistant Professor in the Faculty of Journalism and Mass Communication at Sofia University 'St. Kliment Ohridski', Bulgaria.

Introduction: the Civil Cold War online

1. Changing the paradigm of mass communication

1.1. The need for a new paradigm

1.2. The rise of dissent in the network society

1.3. The 'New World Information Order' dystopia

1.4. Dysfunctions in the propaganda model

2. Dissent and the theory of mass communication

2.1. 'Manufacture of consent'—Walter Lippmann

2.2. 'Democratic propaganda'—Edward Bernays

2.3. 'The spiral of silence'—Elizabeth Noelle-Neumann

2.4. 'The propaganda model'—Noam Chomsky and Edward Herman

2.5. 'The end of history'—Francis Fukuyama

2.6. 'Agenda setting'—Maxwell McCombs

2.7. 'Pseudo news'—Niklas Luhmann

2.8. 'Distorted communication'—Jürgen Habermas

3. Digital media as a risk to democracy

3.1. Digital capitalism and decorative democracy

3.2. Trust and dissent in democracy

3.3. Dissidents' dissent and cognitive infiltration

4. Mass media as dissent manufacture

4.1.The Bulgarian connection in the attack on the pope

4.2. The effects of the 'lying press' (Lügenpresse)

4.3. Doublespeak and conflict propaganda

4.4. The language of Russophilia/Russophobia

Conclusion: the dissent of the governed

1. Media hostility index

2. Angry citizens of the internet

3. Second-degree cybernetics and Kayfabe

4. Planned obsolescence of communication