Visibility Mindset (eBook)

BERNICE CHAO is an award-winning marketing creative and is as dedicated to the advertising craft as she is to giving back to the community around her. As one of the few female Asian American creative leaders in the industry, Bernice is helping shape the AAPI community as the co-founder of the nonprofit Asians in Advertising, a global community advocating for AAPI. Bernice is a professor, mentor, and public speaker, with topics ranging from Asian American advocacy, storytelling, and leadership. Bernice has been inducted into the American Advertising Federation's Advertising Hall of Achievement and featured in Forbes, SXSW, ADWEEK, and more. Bernice lives with her husband Matt and two children in Los Angeles, California. JESSALIN LAM is co-founder of Asians in Advertising, a global nonprofit for Asians focused on community, opportunities for career growth and showcasing Asian talent. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. Jessalin has been part of 3AF NextGen Leaders to launch their annual mentorship program. Jessalin has been recognized as the 2022 Asian Hustle Network Top 50 Unsung Heroes, 2021 Nancy Hill Award Recipient, 2018 Ad Club of NY Women Fellowship, and 2016 ADCOLOR Futures.

Introduction 1

Part I Improving Yourself 9

Chapter 1 Finding Your Own Voice 11

Chapter 2 Knowing Your Worth 33

Chapter 3 Building Your Personal Brand 47

Chapter 4 Creating Your Own Career Path 63

Chapter 5 Finding Your Optimal Work-Life Balance 77

Chapter 6 Prioritizing Your Mental Health 93

Part II Working with Others 109

Chapter 7 Addressing Microaggressions 111

Chapter 8 Maximizing the Power of Networking 127

Chapter 9 Becoming an Effective Leader and Manager 145

Chapter 10 Optimizing the Magic of Mentorship 159

Part III Redefining the Future of the Workplace 171

Chapter 11 Leveraging Allyship 173

Chapter 12 Integrating Diversity, Equity, and Inclusion into Learning and Development 187

Conclusion 199

Notes 203

Index 213