Innovation, Innovators and Business

Arab World Edition

Alexandrina Maria Pauceanu (Autor)

Buch | Softcover

210 Seiten

2022 | 1st ed. 2023
Palgrave Macmillan (Verlag)
978-981-19-7407-6 (ISBN)

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This textbook approaches innovation and innovators as two elements of an equation with business application. It discusses creativity, methods to develop creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising and cases from the UAE. It is designed to be a practical and up-to-date resource for an innovation and entrepreneurship course. It contains practical information about the innovation frameworks and their applicability, explanation of creativity and creative mindset, methods of innovation, design thinking in practice, lean startup methodology, charisma, setting up a business, go-to-market strategies, growth and change as well as franchise management. It comes with worksheets to help the reader in practicing. The book solves the need of having innovation resources in one place, well explained and exemplified for students, aspirant and existing entrepreneurs as well as innovation enthusiasts.

Dr. Alexandrina Pauceanu has spent three years teaching and doing business consultancy in Oman and four years in UAE as academic program chair for innovation and entrepreneurship. She has research and doctoral supervision interests in the field of business management, startups and business context and challenges in the field of innovation and entrepreneurship. She is currently doctoral supervisor and professor with the DBA Program and Research Center at Geneva Business School, Spain.

Chapter One: Fundamentals of innovation.- Chapter Two: Creativity, innovation and performance.- Chapter Three: Methods of innovation in business and entrepreneurship.- Chapter Four: Design Thinking for Innovation (The Framework).- Chapter Five: Lean Startup Methods and Lean Philosophy.- Chapter Six: Being an Inspiration – Charisma Development.- Chapter Seven: Identifying ideas and opportunities.- Chapter Eight: Setting up a business.- Chapter Nine: Go-To-Market Methods & Human Capital Aspects.- Chapter Ten: Growth, change, success and failure in large organizations.- Chapter eleven : Negotiation, Commercialization, and Franchise Management.- Final notes.

Erscheinungsdatum	17.12.2022
Zusatzinfo	41 Illustrations, color; 8 Illustrations, black and white; XXI, 210 p. 49 illus., 41 illus. in color.
Verlagsort	Singapore
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Sozialwissenschaften ► Pädagogik
	Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Competitive advantage • Creative Business • design thinking • Innovation • Innovators
ISBN-10	981-19-7407-1 / 9811974071
ISBN-13	978-981-19-7407-6 / 9789811974076
Zustand	Neuware