Media Research Methods

INA BERTRAND is Principal Fellow in Fine Arts, Melbourne University, Australia. She was formerly Associate Professor, Media Studies at La Trobe University, Australia. PETER HUGHES is Senior Lecturer in Media Studies at La Trobe University, Australia. He is co-editor of the refereed on-line journal, Screening the Past.

Acknowledgements.- Of Elephants, Definitions and Models: The Context of Media Research.- Getting Started.- PART ONE: RESEARCH ON AUDIENCES.- Researching Audiences.- Gathering Data on Audiences.- Audience Research Analysis and Interpretation.- PART TWO: RESEARCH ON INSTITUTIONS.- Researching Media Institutions.- Gathering Data on Institutions.- Institutional Research Analysis and Interpretation.- PART THREE: RESEARCH ON TEXTS.- Researching Texts.- Gathering and Analysing Textual Data.- Interpretation of Textual Data.- Reaching Conclusions, Evaluating the Research, Writing the Report.- Glossary.- Bibliography.