Wine and The Gift

Peter J. Howland is a former tabloid journalist by mistake, an anthropologist by training, a sociology lecturer at Massey University, Aotearoa New Zealand, by occupation, and a neo-Marxist by analytical and moral compulsion. He has long-standing research interests in wine production, consumption and tourism and their role in the evolving constructions of middle-class identity, distinction, leisure, elective sociality, constructions of place, and reflexive individuality. He is author of Lotto, Long-drops & Lolly Scrambles: An Anthropology of Middle New Zealand (2004); editor of Social, Cultural and Economic Impacts of Wine in New Zealand (Routledge, 2014); and co-editor (with Assoc. Prof. Jacqueline Dutton, University of Melbourne) of Wine, Terroir and Utopia: Making New Worlds (Routledge, 2019). In 2019 he was appointed as a founding editor of the series Critical Beverage Studies for Routledge UK.

Wine as Gift and Commodity – An Imbricative Hybrid



The Gifting of Wine: Language, Representation and the Commodity Form



On Divine Wine: Wine Gifts Between Gods and Humankind



Hospitality, Gift Economy and Commercial Folklore



The Gifting of Champagne, 1850-2000: Public Performance or Personal Intimacy?



Terroir Aura: Tibetan Wine as Gift in China’s Southwest



‘Without friends, you don’t exist’: The Value of Favours in Istrian Winemaking



Gifted Winemakers and the Commerce of Wine Gifting



Gifts That Pay For Themselves



Made To Give Away: Homemade Wine and the Gift



Gifting Dynamics of Calibrating and Aligning: An Exploratory Study of Expat Chinese Wine Gifting



Spitting or Sitting: The Commodification of Wine Tasting and Drinking as a Gift in Piedmont,Italy



Wine and the Gendered Self-Gift: Conceptual Considerations