The Unsold Mindset

Colin Coggins and his business/teaching/writing partner, Garrett Brown, are authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created, Sales Mindset for Entrepreneurs, at the University of Southern California's Marshall School of Business. As sought-after speakers, they bring their antithetical, mindset-first approach to audiences around the world. They are also co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset. Colin has deep experience as a sales leader and theorist, known for his unique and proven approach to scaling revenue generation by cultivating sales IQ across entire organizations, not just within sales units. He has held senior leadership roles at several emerging technology companies, including Bitium, Mobile Roadie, and most recently as the Chief Commercial Officer at Fabric. Colin was the SVP of sales at Bitium, where he and Garrett met for the first time. They worked together until Bitium was acquired by Google, and haven't stopped working together since. After the Google acquisition Colin continued to serve as an executive sales leader, while also taking on a sales advisor and entrepreneur-in-residence role at Techstars. Colin remains an investor, advisor, and an executive commercial leader, in addition to the work he does with Garrett. He resides in Los Angeles, California with his family. Garrett Brown and his business/teaching/writing partner, Colin Coggins, are authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created, Sales Mindset for Entrepreneurs, at the University of Southern California's Marshall School of Business. As sought-after speakers, they bring their antithetical, mindset-first approach to audiences around the world. They are also co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset. Garrett began his career as a corporate lawyer representing entrepreneurs and startup founders. Inspired by his clients, he decided to leave the world of law and enter the exciting world of tech startups. His first role was as a salesperson for online gaming platform Fastpoint Games, where he eventually climbed the ranks to run all sales and business development efforts until the company was acquired. Garrett later helped launch enterprise software startup Bitium as the company's chief revenue officer, building and overseeing all revenue functions. After Colin joined the company, the two worked side-by-side until Bitium was acquired by Google. Garrett joined Google in a revenue management role, learning countless lessons about the inner workings of one of the most recognizable companies on the planet. Today, in addition to the work he does with Colin, Garrett is an active investor and startup advisor. He lives in Huntington Beach, California with his wife and two boys.