Ordinary Lifestyles: Popular Media, Consumption and Taste

This book examines the post of subject leader in primary schools in the light of the four key areas defined by National Standards for Subject Leadership: strategic direction and development, teaching and learning, leading and managing staff, efficient and effective deployment of staff.

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Lifestyle media – books, magazines, websites, radio andtelevision shows that focus on topics such as cookery,gardening, travel and home improvement – have witnessed anexplosion in recent years.Ordinary Lifestyles explores how popular media texts bring ideasabout taste and fashion to consumers, helping audiences tofashion their lifestyles as well as defining what constitutes anappropriate lifestyle for particular social groups. Contemporaryexamples are used throughout, including Martha Stewart, HouseDoctor, What Not to Wear, You Are What You Eat, CountryLiving and brochures for gay and lesbian holiday promotions.The contributors show that watching make-over television orcooking from a celebrity chef’s book are significant culturalpractices, through which we work on our ideas about taste,status and identity. In opening up the complex processes whichshape our taste and forge individual and collective identities,lifestyle media demand our serious attention, as well as ourviewing, reading and listening pleasure.Ordinary Lifestyles is essential reading for students on mediaand cultural studies courses, and for anyone intrigued by theinfluence of the media on our day-to-day lives.Contributors: David Bell, Manchester Metropolitan University; Frances Bonner, University of Queensland, Australia; Steven Brown, Loughborough University; Fan Carter, Kingston University; Stephen Duncombe, Gallatin School of New York University, USA; David Dunn; Johannah Fahey, Monash University, Australia; Elizabeth Bullen, Deakin University, Australia; Jane Kenway, Monash University, Australia; Robert Fish, University of Exeter; Danielle Gallegos, Murdoch University, Australia; Mark Gibson; David B. Goldstein, University of Tulsa, USA; Ruth Holliday, University of Leeds; Joanne Hollows, Nottingham Trent University; Felicity Newman; Tim O’Sullivan, De Montfort University; Elspeth Probyn; Rachel Russell, University of Sydney, Australia; Lisa Taylor; Melissa Tyler; Gregory Woods, Nottingham Trent University.