Chinese Outbound Tourist Behaviour

Jun Wen is a lecturer in Tourism and Service Marketing at the School of Business and Law, Edith Cowan University (ECU), Australia. Jun is an award-winning early career researcher. He was named among the Top 40 of Australia’s early achievers (Rising Stars) in 2020 and 2021. Metin Kozak holds Ph.D. degree from Sheffield Hallam University, UK. He is elected as the Fellow of the International Academy for the Study of Tourism, and Tourist Research Centre. His research interests entail marketing and consumer behavior. His current affiliation is with Kadir Has University, Turkey and he is the co-editor of the journal Anatolia.

1.Chinese outbound tourist behaviour: An introduction. 2.History, development and politics of China's outbound tourism. 3.From then to now: A brief history of China's outbound tourism market. 4.Development of China's outbound tourism market: A brief history from then to now. 5.Development of China's outbound tourism: New trends and travel patterns. 6.China's long-haul travel experiences: The development of Chinese tourism in Itality. 7.Experience economy in wellness tourism to attract Chinese outbound tourists. 8.Challenges of targeting the Chinese outbound market: A case study of Fiji. 9.Identifying the key factors influencing service quality among Chinese GTPs in New Zealand. 10.Chinese tourists' behavior on package tours in Turkey. 11.Destination food image: A systematic literature review to assess future perspectives. 12.Local perceptions and behavior of Chinese tourists at the tulip field in the Netherlands. 13.The future of Chinese outbound tourism: An Australian perspective. 14.The shopping behaviour of Chinese outbound tourists. 15.Who are Chinese luxury travellers? 16.Effects of COVID-19 knowledge on Chinese tourists' intentions for medical purposes. 16.Chinese outbound tourism in the post- SARS- CoV-2 era.