Learning from Communicators in Social Change

Jan Servaes (PhD) was UNESCO Chair in Communication for Sustainable Social Change. He has taught International Communication and Communication for Social Change in Australia, Belgium, China, Hong Kong, the United States, The Netherlands, and Thailand, in addition to several teaching stints at about 120 universities in 55 countries.  Servaes is Editor of the Lexington Book Series “Communication, Globalization and Cultural Identity” and the Springer Book Series “Communication, Culture and Change in Asia”, and was Editor-in-Chief of the Elsevier journal “Telematics and Informatics: An Interdisciplinary Journal on the Social Impacts of New Technologies”. Servaes has undertaken research, development, and advisory work around the world and is the author of journal articles and books on such topics as international and development communication; ICT and media policies; intercultural communication; participation and social change; and human rights and conflict management. He is knownfor his ‘multiplicity paradigm’ in “Communication for Development. One World, Multiple Cultures” (1999). 

​Introduction: The murky beginnings and confusing guidelines of a “do-good” ideology.-  Is it Government Communication or People Communication?.- A Personal Account of the History of Devcom: Beginning in 1964.- Communication for Development: Looking Backward, Looking Forward.- The Beginnings of DSC in FAO.- Communication Planning Recalled.- A personal encounter: Some Reflections on Communication for Development and Social Change.- Understanding the Promise of Communication for Social Change: Challenges in Transforming India towards a Sustainable Future.- Participatory environmental communication: Pedagogy and practice.- The Development of Documentary in Ppost- 1990s’ China and My Personal Documentary Production HistoryAuthor.- Sure Ducks: What I Learned in the Village.- Growing up with and within an emerging field: A professional-personal development story.- Power/Poder:  Working class organizing, confronting race and ethnic hatred.- Rethinking Social Change and Development Communication in Africa.- Twenty Years of Communicating Social Change: A Southern African Perspective on Teaching, Researching and Doing.- RNTC - Latin America: Lessons learnt during three decades of educational communication for development.- Conclusion: Some Suggestions for Communication for Development and Social Change.