The Saxophone in Advertising
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
978-3-631-50679-0 (ISBN)
The Authors: Axel Eggert studied Business Management in Münster and Hamburg. After graduation he worked for a wire-processing-machine company in the USA. After his Ph.D. he worked for a German car manufacturer and was in charge of customer care (passenger cars). As head of the office in Berlin for a marketing agency (daughter company of this industry group) he further dealt with the automotive industry. He then changed to academia at the University of Applied Sciences in Osnabrück, where he teaches Business Management and Marketing. His academic focus lies in the automotive industry, customer satisfaction and loyalty, international marketing and consumer behaviour.
Melanie Vockeroth studied European Business Studies in Osnabrück, Buckinghamshire/England and Granada/Spain. Since her graduation she has been working in the areas of marketing and sales for a German car manufacturer. In her leisure time she plays the accordion, clarinet and saxophone.
lt;i>Contents: Advertising Background - Music - The Saxophone - a Musical Instrument - Iconography/Image of the Saxophone in Advertising - Qualitative Research.
Erscheint lt. Verlag | 17.11.2003 |
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Reihe/Serie | Markt-Management ; 5 |
Verlagsort | Berlin |
Sprache | englisch |
Maße | 148 x 210 mm |
Gewicht | 280 g |
Themenwelt | Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Sozialwissenschaften ► Soziologie | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Schlagworte | 20./21. Jahrhundert • Advertising • Axel • eggert • Konsumentenverhalten • Medien • Melanie • Musikinstrument (Motiv) • Saxophon • saxophone • Vockeroth • Werbung |
ISBN-10 | 3-631-50679-1 / 3631506791 |
ISBN-13 | 978-3-631-50679-0 / 9783631506790 |
Zustand | Neuware |
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