Visual Ethics

Paul Martin Lester is Professor of Instruction in the School of Arts, Technology, and Emerging Communication at the University of Texas at Dallas and Professor Emeritus in the Department of Communications at California State University, Fullerton. More information can be found at: http://paulmartinlester.info. Stephanie A. (Sam) Martin is Associate Professor of Political Communication at Meadows School of the Arts, Southern Methodist University. She has written or edited three books, most prominently Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump (2021). Her research has been published in top journals including the Quarterly Journal of Speech, Rhetoric and Public Affairs, and Visual Communication Quarterly. Martin Smith-Rodden is Assistant Professor in the School of Journalism and Strategic Communication at Ball State University (Muncie, Indiana). He was a professional visual journalist for 35 years including at The Virginian-Pilot. Much of his research focuses on twenty-firsts-century skills for visual storytelling, including media effects and development of evidence-based practices, topics in visual ethics, diversity, and inclusion in the field, as well as solutions-based and advocacy photojournalism.

Preface: Welcome to Your Personal Visual Ethics Journey 1. Philosophical Underpinnings for Visual Ethics 2. Visual Ethics Analytical Procedures 3. Cultural Awareness and Visual Ethics 4. Visual Reporting Ethics 5. Documentary Ethics 6. The Ethics of Citizen Journalists 7. Advertising Ethics 8. Public Relations Ethics 9. Typography Ethics 10. Graphic Design Ethics 11. Data Visualization Ethics 12. Cartoon Ethics 13. Screened Media Ethics 14. Augmented, Mixed, and Virtual Reality Ethics 15. Social Media Ethics 16. Editing Ethics Conclusion: Let Empathy Be Your Guide