Storytelling for Media (eBook)

Introduction to the Theory and Practice of Narrative Design
eBook Download: EPUB
2021 | 1. Auflage
166 Seiten
UTB (Verlag)
978-3-8463-5764-4 (ISBN)

Lese- und Medienproben

Storytelling for Media -  Joachim Friedmann
Systemvoraussetzungen
22,99 inkl. MwSt
  • Download sofort lieferbar
  • Zahlungsarten anzeigen
The term 'storytelling' is gaining prominence both in academia and industry - rightly so - because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created.

Joachim Friedmann ist Autor für Fernsehserien (ARD, ZDF, SAT1, RTL) sowie Comictexter (Disney, Egmont Ehapa, Carlsen Verlag) und hat zudem zahlreiche interaktive Online-Formate entwickelt, unter anderem für Microsoft Deutschland und den Deutschen Fußballbund DFB. Er lehrt an verschiedenen Universitäten und Hochschulen zum Thema interaktives und transmediales Storytelling, Serielles Schreiben sowie Film- und Fernsehdramaturgie, u.a. an der Universität Hildesheim, der Filmuniversität Potsdam-Babelsberg, der Filmakademie Baden-Württemberg und der Hamburg Media School. 2016 wurde er mit einer Arbeit zu Transmedialem Erzählen zum Dr. phil. promoviert. Seit 2017 ist er Professor für Serial Storytelling an der Internationalen Filmschule Köln.

Joachim Friedmann ist Autor für Fernsehserien (ARD, ZDF, SAT1, RTL) sowie Comictexter (Disney, Egmont Ehapa, Carlsen Verlag) und hat zudem zahlreiche interaktive Online-Formate entwickelt, unter anderem für Microsoft Deutschland und den Deutschen Fußballbund DFB. Er lehrt an verschiedenen Universitäten und Hochschulen zum Thema interaktives und transmediales Storytelling, Serielles Schreiben sowie Film- und Fernsehdramaturgie, u.a. an der Universität Hildesheim, der Filmuniversität Potsdam-Babelsberg, der Filmakademie Baden-Württemberg und der Hamburg Media School. 2016 wurde er mit einer Arbeit zu Transmedialem Erzählen zum Dr. phil. promoviert. Seit 2017 ist er Professor für Serial Storytelling an der Internationalen Filmschule Köln.

1 Storytelling – More than Just Telling a Story
2 The Narrative Figure – Life, Theme, Function
2.1 Functional Figures
2.2 Mimetic Figures
2.3 Thematic Figures
2.4 Anti-narrative Figures
3 Setting – The Narrative Space
3.1 Juri Lotman and Semantic Space
3.2 Other Options for Spatial Semantization
3.3 Hierarchization of Spatial Events
4 Binary Narrative Oppositions – Opposites Make Sense
4.1 The Meaning of the Narrative
4.2 Production of Meaning through Binary Narrative Oppositions
4.3 Idea vs. Counter Idea – Narrative Oppositions in Film Dramaturgy
4.4 Binary Narrative Oppositions as a Structuring Principle in Serial and Interactive Narratives
5 Conflict – Obstacles Force Action
5.1 Conflicts as Initial Triggers for Action
5.2 Basic Forms of Conflict
5.3 The Universal Conflict
5.4 Conflict Types and Types of Plot
5.5 Want and Need
6 Transformation – What Needs to Change?
6.1 Transformation vs. Change
6.2 Transformation as a Criterion of Closure
6.3 The Cyclic Transformation
6.4 Transformations in Interactive Narratives
7 Emotion – Progression of Feelings
7.1 Emotions as Genres
7.2 Emotional Progression as a Structural Principle of Narratives
8 Turning Points – the Expected Surprise
8.1 Scientific Concepts of the Turning Point
8.2 The Turning Point in Applied Dramaturgy
8.3 The Effect of Turning Points in Literature and Film
8.4 Turning Points and Transformation in Interactive Narratives
9 Narrative Structure – The Hero's Journey in Three Acts
9.1 Dramatic Structure
9.2 Mythological Structure
9.3 Oral Structure
9.4 Interactive Structure
10 Causal Relationships – Why and How?
10.1 Causality as a Condition for Narrativity
10.2 Forms of Causality
10.3 Forms of Non-causal Narrative
10.4 Causality and Interactivity
11 Subtext and Gapping – Involving the Recipients
11.1 Gapping as a Text- and Media-Specific Strategy
11.2 Subtext
11.3 Generating Tension through Information Management
11.4 Information Management in Interactive Stories
12 Semantic Objects – McGuffins, Horcruxes and Holy Grails
12.1 Plot-functional vs. Non-functional
12.2 Semantic Objects in Narrative Media
12.3 The Semantization of Objects as a Communication Strategy
13 Epilogue: Values and a Worldview
14 Glossary
15 Bibliography
16 List of Figures

3.1 Juri Lotman and Semantic Space


The semiotician JURI LOTMAN, on the other hand, points out for the first time that it is precisely the design of space that is of decisive importance in the production of meaning.

“The most general social, religious, political, and ethical models of the world, with whose help man comprehends the world around him at various stages in his spiritual development, are invariably invested with spatial characteristics […] This property of spatial models is extremely important for art.” (318)

Lotman does not define more precisely what he understands as an artistic text, but since he develops his model paradigmatically through narrative texts, it can be assumed that he links his considerations to the narrative form. He calls the narrative text a “plot,” whereby for him this plot consists of three necessary elements:

  1. “some semantic field divided into two mutually complementary subsets;

  2. the border between these subsets, which under normal circumstances is impenetrable, though in a given instance (a text with a plot always deals with a given instance) it proves to be penetrable for the hero-agent;

  3. the hero-agent.” (240)

Put simply, Lotman formulates a minimal definition of a narrative. For him, this consists of two spaces separated by a border and a protagonist, whom he calls “hero.” The most important and defining step in the plot is the hero-agent’s crossing of a border.

What is particularly important here is the concept of the “semantic field,” (97) which describes the narrated world. As shown, Lotman assumes that the human cognitive process and thus the production of meaning is primarily spatially organized, i.e., that space is the bearer of meaning, whereby Lotman is in agreement with more recent human geographical and cognitive psychological findings. According to Lotman, this semantization of space takes place in narrative texts on three levels: first, space is characterized by binary topological oppositions such as “above vs. below” or “inside vs. outside.” Second, the topological oppositions are linked to semantic oppositions such as “good vs. evil,” “protected vs. unprotected,” or “artificial vs. natural.” Third, in the narrated world, these oppositions are created by spatial conditions and topographically realized in the text of the narrative, for instance as mountain and valley, house and forest or – as Lotman shows in Dante’s Divine Comedy – heaven and hell.

The space in narratives is thus not a neutral container, but through semantization makes action in this space meaningful in the first place. This is where the second important term of Lotman’s definition comes into play, the border. For Lotman, the most important topological feature of space is the boundary, which divides semantic space into at least two subspaces in opposition, such as urban and rural space, or the profane world of everyday life in opposition to the magical world of adventure. In Lotman’s model, the motif of crossing the border is of particular importance: the border is impermeable and insurmountable for everyone except the hero of the narrative. Crossing the border defines him or her as the protagonist of the story.

Although he does not refer specifically to his works, Lotman is in agreement with the aforementioned anthropologist Joseph Campbell and his concept of the monomyth. Here, too, the moment of crossing borders is a constitutive element, from the world of profane and everyday life to the world of magic and adventure. Christopher Vogler, who has used Campbell’s insights as a structuring model for film dramaturgy, also recognizes the structural border between the 1st and 2nd acts in the hero’s transgression of boundaries. Campbell describes the semanticized spaces and their topological connections. According to Campbell’s observation, the hero is often prevented from crossing the border by a threshold guardian, which can also be depicted by a high wall or a large gate. In mythological narratives, these borders are usually positioned at the upper or lower end of the world – also topological attributions. Thus, the heroine in Mother Holle must first jump into a deep well, needing to reach the very bottom of a deep hole. Having arrived in the magical world, the heroine has to help Mother Holle, who is responsible for snowfall on planet Earth – and so, is carrying out her duties at the very top of the vault of heaven. The hero’s way back into the world of everyday life leads her through a large, magnificent gate where she receives her reward in the form of golden.

Frau Holle monument in the Frau Holle Park in Hessisch Lichtenau. Photo by Markus Kroll, Creative Commons license.

Lotman’s model can be especially useful when applying it to mythological narratives, not only to the original sagas and myths that Campbell has studied but also to narratives built on similar structural principles. Thus, in Tolkien’s The Lord of the Rings, the hero Frodo has to move from his homeland, the green valley in the Shire, to the elevated, black Mordor, from bottom to top, from fertile land to barren mountains, from idyllic, good homeland to an evil foreign land. Only he and his companion Sam Gamgee cross the border to Mordor, where the giant spider Shelob guards the threshold. It should be noted that the border to Mordor is by no means the only one the heroes have to overcome. Middle Earth, the setting of the novel, is made up of a multitude of semantic spaces with different topographical features: the companions must cross the dangerous and enchanted Old Forest, they must climb the desolate, deserted Weathertop, and they must descend into the dark, underground mining town of Khazad-dûm.

Lotman’s model not only serves to analyze mythological plots but can also be applied to the study of modern literature, such as Thomas Mann’s novella Death in Venice, where the spaces Munich and Venice are semanticized by opposition couples such as home vs. abroad, land vs. the sea, hetero- vs. homosexuality. Crossing the border from Germany to Italy, Gustav von Aschenbach flees from the repressive bourgeois world in which he is forced to suppress his homosexuality. In Venice, he finds his sexual identity, but has to pay for this border crossing with his life.

The model is not only applicable to verbally conveyed narratives, but the semantics of space and the associated transgressions of boundaries can also, in principle, be depicted in all media. Although most of the film Titanic is set on the ship of the same name, semantic spaces can also be found here, including the boundary crossed by the main characters. The ship is divided into upper and lower decks, on which the members of the respective social classes travel, according to the topological classifications of the upper and lower classes. Jack, a penniless artist from the lower deck, meets Rose, a young woman from the upper class, while she is trying to kill herself. He prevents her from committing suicide and is invited to a dinner on the upper deck, thus crossing the semantic social border. He asserts himself in the upper ballroom during dinner and wins the dining party’s sympathy, although Ruth, Rose’s mother, challenges him with mocking remarks. Thus, Jack also proves that he is a real archetypal hero, a “master of the two worlds” (212220) in the sense of Campbell because the hero of the monomyth can move in both rooms. But now it’s up to Rose to discover her potential as a hero. Jack invites her to a party on the lower deck. She sneaks out to the party, overcoming the topographical border, and then she goes, against convention, to the lower deck, and thereby also crosses a social border because as a member of the upper class she is not allowed to join the lower social classes. And she crosses another border as she celebrates on the lower deck because wild, exuberant dancing to bagpipes and fiddles is no suitable pastime for a girl from the upper class, which is made clear by a parallel-cut to the stiff, high-society activities happening on the upper deck. Rose also becomes a master of the two worlds when she impresses the party society on the lower deck with a dance routine and reaps applause for it. The Titanic is divided into top and bottom as described in Lotman’s model, with the semantic attributions of rich vs. poor, drive suppression vs. joy of life, and thus, also, reason vs. love. Rose loves Jack but is pressured to marry the wealthy Cal, because, as we learn in the course of the story, the father has left the family in debt.

The cover illustration of the novel Blauvogel: Georg Foster, descended of a white family, is now a member of the Iroquois Native American tribe. Courtesy of Verlagsgruppe Beltz.

Even in interactive media, corresponding design strategies are demonstrable. Lara Croft, the protagonist of the Tomb Raider games, is battle-tested, but at the same time a scientist, and thus a representative of rationality and civilization. Accordingly, she begins her first adventure in a luxury hotel, the Hotel Imperial in Calcutta. Soon after, we find her in a new semantic space and she has to fight her way through an inhospitable Andean landscape with towering mountains. In contrast to the narrow hotel space, the new topography is a wide mountain landscape, untouched by human civilization, highlighting the sense of oppositions of low vs. high, narrow vs. wide, and culture vs. nature. At the end of her journey through the...

Erscheint lt. Verlag 27.9.2021
Verlagsort Stuttgart
Sprache englisch
Themenwelt Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Politik / Verwaltung
Schlagworte Communication Studies • Design • Drama • Dramaturgie • Dramaturgy • Erzählung • Film • Gapping • Geschichten erzählen • Gestaltung • Helden • Heroes • Kommunikation • Kommunikationswissenschaft • Lehrbuch • Literary Studies • Literaturwissenschaft • Media Studies • Medien • Medienwissenschaft • Narration • Narrativ • narrative • Narrative Figure • narrative structure • Narrative Struktur • Narratologie • Narratology • Plot Point • Setting • Storytelling • Surprise • Textbook • Toolbox • Turning Point • Überraschung • UTB • Wendepunkt
ISBN-10 3-8463-5764-2 / 3846357642
ISBN-13 978-3-8463-5764-4 / 9783846357644
Haben Sie eine Frage zum Produkt?
EPUBEPUB (Wasserzeichen)

DRM: Digitales Wasserzeichen
Dieses eBook enthält ein digitales Wasser­zeichen und ist damit für Sie persona­lisiert. Bei einer missbräuch­lichen Weiter­gabe des eBooks an Dritte ist eine Rück­ver­folgung an die Quelle möglich.

Dateiformat: EPUB (Electronic Publication)
EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belle­tristik und Sach­büchern. Der Fließ­text wird dynamisch an die Display- und Schrift­größe ange­passt. Auch für mobile Lese­geräte ist EPUB daher gut geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür die kostenlose Software Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür eine kostenlose App.
Geräteliste und zusätzliche Hinweise

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.

Mehr entdecken
aus dem Bereich
Stasis und Polemos

von Stavros Arabatzis

eBook Download (2023)
Springer Fachmedien Wiesbaden (Verlag)
49,99