Creative problem solving. - Craig Mawdsley, Bridget Angear

Creative problem solving.

A useful little strategy book by craig+bridget
Buch | Softcover
64 Seiten
2021
The Choir Press (Verlag)
978-1-78963-235-4 (ISBN)
12,45 inkl. MwSt
25 quick, simple and practical lessons anyone can apply to begin a creative marketing strategy.
Craig Mawdsley and Bridget Angear have been practising creative strategy in some of the world's leading advertising agencies for over 25 years. They now run their own consultancy, working directly with clients to solve problems with creativity. In this book they distil what they have learned from their years in the industry, creating 25 simple lessons anyone can apply.

Craig Mawdsley and Bridget Angear are consulting strategists who have worked together for 15 years. They have been named London's #1 strategists six times (a unique achievement), as well as driving their strategy department to multiple Cannes Effectiveness Grand Prix, IPA Effectiveness Agency of the year and APG Creative Strategy Agency of the year awards. Craig began with a Business degree from Bath University joining at Saatchi & Saatchi as a graduate before 16 years at AMV BBDO. Bridget studied Economics at Reading University before joining J Walter Thompson and then joining Craig at AMV. They now run the independent strategy consultancy, Craig + Bridget.

Erscheinungsdatum
Illustrationen Wayne Pick
Zusatzinfo 64 colour illustions
Verlagsort Gloucester
Sprache englisch
Maße 165 x 165 mm
Gewicht 101 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-78963-235-8 / 1789632358
ISBN-13 978-1-78963-235-4 / 9781789632354
Zustand Neuware
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