Evaluation of ZARA and H&M. Marketing Mix, PR, Corporate Finance Strategy and CSR (eBook)

Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6.0, , course: Global Logistics and Marketing, language: English, abstract: Logistics companies are constantly improving the way they manage their relationship within the business environment in various areas. In this paper, I will compare and contrast how different companies manage these areas, particularly in Bahrain or the Gulf region in order to demonstrate an understanding of the process of management within a logistics and transport environment from a position of a junior manager entering the industry. I will also demonstrate an understanding of the role of management throughout different companies across changing industry modes by using relevant models to analyse the external environment and the role of information systems and technology in a logistics and transport environment industry modes.

A competent expert in Supply Chain Management with notable record in the management of procurement, transport, logistics, imports, exports and business development functions in both domestic-level, regional-level and global level markets. Accomplished at developing organisation growth strategies and plans. I have managed and retained relationships with existing clients/suppliers and increased our supplier base by 450% in one year. I am keen in identifying and mapping business strengths and customer needs for my organisation. MY SKILLS: -e-business/e-procurement systems. -Technical Understanding and Market dynamics. -Project Management and Global trends in SCM. -Contract Negotiation and Management. -Business development, marketing & networking. -In-depth knowledge of products and value proposition. -Strategic planning and management. -Purchasing/Buying/ Commodity acquisition. -ERP/SAP/SAGE/SCM Software. MY STRENGTHS: * Effective coordination *Leadership and teamwork. *Attention to details. *Proper communication Skills. *Goal-focused *Analytics know-how. *Tact and diplomacy. * High degree of personal integrity. * Understanding intercultural diversity/relations. * Multitasking and ability to handle concurrent projects. *I am open to opportunities where I can exploit my abilities, skills and knowledge in performing the given deliverables. Feel free to reach out to via email to onditidavid5@gmail.com or via LinkedIn Inmail.