Campaigning in the Aftermath of the 2020 Elections

A Communications Perspective

Buch | Hardcover

210 Seiten

2021
Rowman & Littlefield (Verlag)
978-1-5381-6125-8 (ISBN)

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The post-election period of the 2020 presidential campaign is historic not only for the culmination of tensions in the January 6, 2021 storming of the US capitol, but also in the very persistence of campaigning after the election was over. Historically, political campaigns have had only four phases: pre-primary, primary, convention, and general election. In 2020, there was a distinct and active post-election campaign in which President Donald Trump vigorously challenged the election, calling for recounts, court challenges amid charges of voter fraud and irregularities. Speeches, rallies, fundraising and advertising continued weeks past the election. For the first time modern electoral history, there was an active, dramatic and decisive post-election phase of the 2020 presidential campaign.

This volume explores political communication during the post-election phase from election day until the inauguration of President Joseph R. Biden. Chapters address political branding, the nature of argumentation in the era of partisanship, the themes and issues of media coverage, examination of Trump’s January 6th address in terms of inciting an insurrection or free speech, Trump’s discursive strategy, political advertising and political cartoons during this period concluding with an examination of the post-election lawsuits.

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and director of the school of communication at Virginia Tech. Denton is the author, co-author, or editor of 32 books, several in multiple editions, on the presidency and political campaigns. His most recent volumes include The 2020 Presidential Campaign: A Communication Perspective and Political Campaign Communication: Principles and Practices, 9th Edition (with Judith Trent and Robert Friendenberg).

Preface

1. Political Branding in a Digital Age: The Role of Design and Image-Based Messaging in the Strategies, Outcomes, and Consequences of the 2020 Post-Election Presidential Campaign, Lisa Burns and Courtney Marchese

2. Argumentation in an era of Ascending Partisanship, Benjamin Voth

3. Media Coverage and the Post-Election of 2020, Robert E. Denton, Jr.

4. Trump’s Address to Supporters on January 6, 2021: Inciting Insurrection or Free Speech?, W. Wat Hopkins

5. Rethinking the Carnivalesque: Trump’s Co-Opting of a Counter-Hegemonic, Counter-Discursive Strategy, Theodore Sheckels

6. Political Advertising in the 2020 Post-Election Presidential Campaign, John Tedescoand Scott Dunn

7. Political Cartoons during the 2020 Post-Election Phase, Natalia Mielczarek

8. Litigating Victory: An Analysis of 2020 Post-Election Lawsuits, Cayce Myers

Erscheinungsdatum	19.08.2021
Verlagsort	Lanham, MD
Sprache	englisch
Maße	160 x 229 mm
Gewicht	472 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
ISBN-10	1-5381-6125-7 / 1538161257
ISBN-13	978-1-5381-6125-8 / 9781538161258
Zustand	Neuware